Marketing Manager
BAYADA Home Health Care
Brattleboro, VT (Remote)
In-houseFull-timeMid level2+ years exp.
3 hrs ago
Digital Marketing & Content Coordinator at Faith-based Nonprofit
Pittsburgh, PA (On-site)
Salary Not AvailableEntry Level2+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and optimize Light of Life’s digital presence across social, video, and website content to drive engagement.
- Own social channels and create engaging posts and reels across platforms.
- 2+ years in digital marketing or content creation with Canva proficiency.
- Collaborate with Communications Coordinator and Marketing Team to align messaging and visuals.
Job Description
Responsibilities
- Manage and grow social media accounts, creating engaging posts and campaigns tailored for each platform.
- Produce high-quality video content, including short-form content and reels for social media to drive audience engagement.
- Update website content, maintaining accuracy, brand consistency, and SEO best practices.
- Collaborate with the Communications Coordinator to adapt messaging for digital channels and ensure campaigns are visually appealing and impactful.
- Execute email campaigns, including scheduling, segmentation, template management, and performance tracking.
- Support campaigns with visually engaging and consistent content across all digital platforms.
- Coordinate cross-channel campaign execution to ensure messaging alignment.
- Track, measure, and report on digital campaign performance, social engagement, website traffic, and email metrics.
- Provide insights and recommendations to optimize content reach, engagement, and conversions.
- Collaborate with Communications Coordinator and Senior Manager to refine campaigns based on analytics feedback.
Requirements
- Bachelor's degree in Marketing, Communications, Digital Media, or related field (or equivalent experience).
- 2+ years of experience in digital marketing, content creation, or social media management.
- Proficiency with social media platforms (Facebook, Instagram, LinkedIn, X/Twitter, TikTok).
- Experience producing social media video content, including reels and short-form videos.
- Strong skills in Canva; graphic design experience a plus. Experience with Adobe Illustrator a plus.
- Proficiency in video editing tools (e.g., Adobe Premiere, Final Cut Pro, CapCut, or similar)
- Knowledge of website CMS (e.g., WordPress) and email marketing platforms (e.g., Mailchimp, Constant Contact).
- Understanding of digital analytics and reporting tools (e.g., Google Analytics, social media insights).
- Collaborative mindset, comfortable working across teams and with external partners.
Preferred
- Photography experience a plus but not required.
Light of Life Rescue Mission
Since 1952, Light of Life has been a place where hope and healing meet for men, women, and families experiencing homelessness, poverty, or addiction. We transform lives through the love of Christ.A nonprofit, Christian organization, Light of Life Rescue Mission employs a skilled, caring team who teach, counsel and mentor people in need. Light of Life empowers men, women and children to achieve lifelong self-sufficiency, healthy, spirit-filled living and ongoing growth both personally and professionally. Light of Life collaborates with many area agencies to help those it serves to receive the most appropriate and highest quality care available. More than 3,000 individuals seeking hope for a better life pass through the Mission's doors each year. Light of Life is supported primarily by individual donors and is bountifully blessed by the services of numerous volunteers and other partners.
