Digital Marketing & Content Coordinator at Cassel | Lancaster County, PA | $45K/yr – $60K/yr

Cassel

Digital Marketing & Content Coordinator

Lancaster County, PA (On-site)

$45K/yr – $60K/yrMid LevelFull time

Posted 6 weeks ago

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Job Summary

Own the social content engine and cross-channel marketing execution for a design-forward brand; manage social, content creation, and data-backed improvements while collaborating on campaigns, events, and assets.

Content & Social Ops: plan, publish, and optimize posts across social platforms and email, with photography/video capture and on-brand visuals.
Campaign & Creative: collaborate on ad creative, copy, and campaign setup across social, email, and paid channels.
Performance & Optimization: track performance data, generate insights, and drive improvements across channels and campaigns.

Job Description

Responsibilities

Social Media Management
Content Creation
Digital Marketing
Graphic Design
Data Reporting & Performance Insights
Event Coverage & Content Support
Plan, schedule, and publish content across social platforms
Monitor engagement and respond to comments and messages
Build relationships by engaging with clients, partners, and employee content
Track performance and recommend improvements

Requirements

Associate/Bachelor’s Degree in Marketing, Digital Media, Graphic Design or related fields
Social media experience, photography, and videography is a plus
Proficient in Mac platforms, Adobe Creative Suite (including video tools), and Microsoft 365
Strong communication skills (written and verbal)
Organized with excellent time management and attention to detail
Able to manage multiple projects in a fast-paced, changing environment
Creative, curious, and eager to learn new trends, tools, and technologies
Strong problem-solving skills with the ability to make decisions and prioritize effectively
Collaborative team player who works well independently, welcomes feedback, and thinks big picture

Preferred

portfolio is preferred but not required for consideration.
Social media experience, photography, and videography is a plus

Benefits

401(k)
401(k) matching
Dental insurance
Employee discount
Health insurance
Paid time off
Vision insurance

Cassel

Our team has been providing professional design and vehicle branding since 1945. Serving Lancaster county for over 80 years, we are known for giving our customers the highest quality design, fleet graphics, and vehicle wraps. At Cassel, we create, produce, and install branding that helps our clients share their story and drive their brand to new levels of success. Our mission is to make vehicle graphics easy — all while providing professional service and decades of experience. We are located in Manheim, PA and Smoketown, PA. Because of where we are based, our team has the capacity to better serve areas to the east of Lancaster (including main line Philadelphia).

Founded in 1945

Manheim, Pennsylvania, USA

44 employees (8 in marketing)

casselteam.com