Responsibilities

• Digital Strategy & Performance Optimization - Develop a deep understanding of each client’s business goals.
• Create and implement data-driven digital strategies (SEO, Paid Search, Programmatic Display, Social Advertising) that align with client objectives.
• Monitor and analyze performance metrics, providing actionable insights to enhance results.
• Act as a trusted consultant and advisor, helping clients maximize their digital marketing ROI.
• Performance Overviews & Continuous Improvement - Conduct regular performance reviews to track and improve product effectiveness.
• Audit campaign performance, ensuring execution aligns with the overall strategy and industry best practices.
• Provide data-backed recommendations for optimization and growth opportunities.
• Client Engagement, Retention & Growth - Build and maintain trusted relationships with franchise clients.
• Ensure high product adoption and proactive engagement across accounts.
• Identify and execute expansion opportunities within the client portfolio.

Requirements

• Bachelor’s degree in Marketing , Business, Communications, or a related field (advanced degrees are a plus).
• 3+ years of experience managing complex Digital Advertising and SEO strategies, preferably in a franchise or multi-location environment.
• 3+ years of experience in account management, with a focus on customer retention and growth.
• Expertise in SEO (On-Page, Off-Page, Technical), Paid Search, Programmatic Display, and Social Advertising, with a strong focus on data analysis and optimization.
• Proficiency in Google Ads, Meta Ads, Bing Ads
• Proficiency in Google Analytics, Google Data Studio, Google Search Console, Google Business Profile
• Proficiency in Microsoft Excel, Microsoft Power BI
• Moz, SEMrush, or similar SEO platforms
• Ability to analyze KPIs such as leads, conversion rates, website traffic, and engagement metrics, translating them into strategic recommendations.
• Strong understanding of multi-channel marketing strategies, with experience tailoring campaigns for diverse industries.
• Exceptional communication, presentation, and stakeholder management skills.
• Highly organized, detail-oriented, and self-motivated.

Preferred

• Advanced degrees are a plus.

Benefits

• Full time employees will also be eligible for enrollment in a wide range of choices of benefits , including medical, dental, vision, basic life insurance, short/long term disability, 401(k) participation (with company match).
• The Company provides a minimum of 10 days of vacation for new employees , sick time based on state requirements, 8 Company-paid holidays and 2 personal holidays per year.
• Company profit sharing bonus plan. Plan details will be provided to you upon hire.
• Note: Diversity and inclusion and equal opportunity employer statement included in description.