Digital Marketing and Communications Manager

Responsibilities

• Managing the day-to-day operation of SharePoint, Viva Engage, social media, newsletters, SMS/texting, the website, digital advertising, and emerging platforms.
• Building and maintaining content calendars, project timelines, publishing schedules, and review workflows so digital communications are delivered on time.
• Creating and managing on-brand content for digital channels, including graphics, video, infographics, digital ads, and SMS artwork.
• Taking, editing, and managing photography and video for airport openings, social posts, internal events, and other business priorities, in partnership with SSP America's professional photographer.
• Planning, placing, and tracking digital advertising, including Google and social media buys.
• Maintaining the corporate website through quarterly reviews and new content projects, keeping all content accurate and on brand.
• Serving as the MarCom SharePoint site administrator, including governance, training and support for departmental administrators, quarterly audits, and management of the digital asset library.
• Creating toolkits, templates, and guidance that help leaders and field teams take part in digital communications and social media in a consistent, brand-right way.
• Monitoring digital conversations and industry trends for content opportunities and reputation issues that may need escalation.
• Tracking performance across social media, website, email, and digital campaigns, and preparing dashboards and insights that show what is working and how to improve.

Requirements

• Strong writing, editing, and visual content skills.
• Hands-on experience managing social media platforms and digital content.
• Strong project management and organization skills, with the ability to manage multiple projects and deadlines at the same time.
• Ability to manage details, maintain accurate information, protect brand standards, and coordinate work with multiple stakeholders in a fast-moving environment.
• Experience tracking digital performance with analytics tools and turning results into practical recommendations.
• Ability to establish and maintain eligibility to work in the United States.
• Ability to travel approximately 25%-30% within the U.S. and Canada, including overnight stays.
• Flexibility to work overnight, weekend, and holiday hours as business needs require.
• Ability to pass and maintain a criminal background check and, as required, meet airport security requirements such as TSA clearance, FAA, Transport Canada, and other applicable clearances.

Preferred

• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, Graphic Design, or a related field.
• 5 to 7 years of experience in digital marketing, corporate communications, social media, content management, or a related role.
• Experience in a multi-unit, fast-paced industry such as travel, hospitality, food and beverage, or retail.
• Experience with SharePoint or similar intranet platforms, content management systems, and email or texting tools.
• Proficiency with Canva, Adobe Creative Suite, and Microsoft 365.
• Photography and video editing skills.