Responsibilities

• Create impactful messaging and engagement experiences to deliver high-quality, results-driven experiences.
• Lead SEO/SEM strategy, including keyword search, content planning, and performance tracking.
• Develop marketing campaigns targeting physicians and engage patients to drive product awareness and adoption/conversion.
• Develop and execute campaigns which include social media, email and website content.
• Track performance metrics including lead generation, physician, patient engagement and ROI.
• Collaborate and manage third party vendor(s).
• Supports tradeshow promotion and messaging.
• Help foster a strong, inclusive and positive culture on-site by being the eyes and ears of the employee experience and by escalating feedback or concerns to the VP of HR as needed.

Requirements

• Bachelor's Degree a must.
• 5+ years of relevant experience in Medical Device or healthcare related Marketing.
• Strong digital marketing and analytics expertise.
• Experience in medical device marketing and advancing disruptive technologies in a highly competitive space.
• Experience in using AI tools in marketing strategies preferred.
• Self-driven, adaptable, open-minded, and collaborative attitude with ability to function in a fast-paced environment.
• Excellent verbal and written skills, problem solving skills. Experience writing about science-related topics in a marketing context is highly desirable.
• Travel up to 15%.
• Ability to write in a range of styles and tones, from technical to conversational.
• Salesforce and HubSpot experience needed.