Digital Marketing & Comm Specialist

Responsibilities

• Support and optimize digital marketing campaigns across recruiting and business development channels, including paid search, social media, display advertising, job boards, and email marketing.
• Analyze campaign performance, audience behavior, and market trends to identify opportunities that improve engagement, conversion, hiring outcomes, and marketing ROI.
• Create and manage compelling digital content, including social media posts, graphics, videos, employee stories, testimonials, blogs, and other brand-building communications.
• Manage corporate and recruiting social media channels, maintaining a consistent content calendar and fostering positive audience engagement.
• Monitor online conversations and social engagement, escalating service, recruiting, or reputation-related concerns when appropriate.
• Support employer branding, employee advocacy, and corporate storytelling initiatives.
• Assist with website content, SEO optimization, lead generation efforts, and CRM-based marketing initiatives.
• Produce dashboards, reports, and actionable insights that inform marketing and recruiting strategies.
• Ensure brand consistency and messaging standards across all digital channels and communications.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Digital Marketing, or a related field.
• 2-5 years of experience in digital marketing, communications, social media marketing, recruitment marketing, or a related discipline.
• Experience creating and managing business-focused social media content and campaigns.
• Strong writing, editing, proofreading, and content development skills.
• Experience creating digital graphics using Canva.
• Working knowledge of SEO and digital marketing best practices.
• Ability to interpret marketing analytics and translate data into recommendations.
• Strong organizational, project management, communication, and collaboration skills.
• Ability to manage multiple priorities in a fast-paced environment.

Preferred

• Experience with Google Analytics (GA4), Google Ads, Meta Ads Manager, and LinkedIn advertising.
• Knowledge of email marketing platforms and audience segmentation.
• Experience with Salesforce CRM.
• Familiarity with recruitment marketing and employer branding strategies.
• Basic knowledge of Adobe Creative Suite.