Responsibilities

• Build & Optimize Digital Marketing Journeys
• Develop, implement, and maintain automated marketing campaigns and member lifecycle journeys across email, online banking, mobile banking, websites, social media, and other digital channels.
• Create campaigns that support account acquisition, product adoption, cross-selling, retention, member education, and overall engagement.
• Build targeted member segments using demographic, behavioral, product, transaction, and engagement data.
• Develop personalized and triggered communications that deliver relevant messages based on member needs, behaviors, and interactions.
• Ensure automated communications are accurate, timely, accessible, engaging, and consistent with SCU’s brand and communication standards.
• Apply A/B and multivariate testing across audiences, channels, creative, messaging, offers, timing, and segmentation to continuously improve campaign performance.
• Serve as the primary owner of the MCIF database, including running queries, generating mailing lists, and completing monthly maintenance, updates, balancing, validation, and third-party data extracts.
• Maintain accurate membership, product, and profitability data to support effective marketing and business decisions.
• Own the credit union’s marketing automation platform and workflows, including platform configuration standards, campaign frameworks, templates, communication rules, and documentation.

Requirements

• At least 4–5 years of marketing experience, preferably within financial services.
• Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related discipline.
• Experience owning or administering MCIF software; Fusion Analytics experience preferred.
• Experience building and managing marketing automation workflows and multi-step, triggered customer journeys using platforms such as Digital Onboarding, HubSpot, Marketo, Salesforce Marketing Cloud, or similar technologies.
• Working knowledge of audience segmentation, suppression logic, email deliverability, and marketing compliance requirements, including CAN-SPAM, opt-in/opt-out, and data privacy.
• Experience building dashboards, automated reports, and creating and interpreting MCIF and related reports.
• Strong analytical, statistical, and problem-solving skills with excellent attention to detail.
• Ability to manage multiple projects independently while balancing changing priorities and deadlines.
• Excellent communication, organization, and project management skills.
• Reliable, flexible, collaborative, and adaptable in a changing environment.