Digital Marketing Associate

Responsibilities

• Create, schedule, publish, and monitor content across the Bank’s social media platforms.
• Support the execution of digital marketing campaigns that promote deposits, lending, customer engagement, brand awareness, and other approved business objectives.
• Maintain and update website content, including product information, promotions, community information, and other timely content, subject to appropriate review and approval.
• Support email marketing campaigns, including content development, list coordination, scheduling, testing, and performance tracking.
• Create and edit marketing materials using appropriate design and content-development tools.
• Assist with digital advertising, including paid social, search, display, and other digital campaigns as applicable.
• Monitor social media, website traffic, email engagement, digital advertising, and other marketing metrics and provide reports or summaries to the Marketing Manager.
• Assist with the development of branch materials, signage, promotional items, advertisements, and other marketing collateral.
• Maintain brand consistency across digital and printed communications.
• Coordinate marketing requests from branches and departments under the direction of the Marketing Manager.

Requirements

• Associate’s or bachelor’s degree in marketing, communications, business, digital media, or a related field preferred.
• One to three years of marketing, communications, social media, or related experience preferred. Relevant internships or demonstrated digital marketing experience may be considered.
• Experience creating and managing social media content.
• Familiarity with website content management, email marketing, digital advertising, SEO, and marketing analytics.
• Experience with Canva, Adobe Creative Suite, or similar design tools preferred.
• Strong writing, editing, proofreading, and verbal communication skills.
• Strong attention to detail and organizational skills.
• Ability to manage multiple assignments, priorities, and deadlines.
• Ability to exercise sound judgment when communicating on behalf of the Bank.
• Financial services or other regulated-industry experience is helpful but not required.

Benefits

• Medical, Dental and Vision insurance offered 1 st of the month following 30 days of employment
• Paid Time Off (PTO) starts at 3 weeks per calendar year (prorated for new hires based on start date)
• 12 Paid Holidays (including Birthday)
• 401K retirement plan with up to a 4% Company match and immediate vesting
• Tuition Reimbursement
• Employer paid life insurance
• Employer paid disability insurance
• Voluntary life and disability insurance
• Employee Assistance Program
• Employee Discounts and Perks