Digital Marketing - Associate

Salt Lake City, UT (Hybrid)

$65K/yr – $80K/yrEntry Level3+ years expFull time

Posted 3 days ago

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Job Summary

Own and optimize a portfolio of iCapital web properties, coordinating cross-functional updates from kickoff to publish, and driving CRO testing and technical SEO efforts.

  • Manage CMS publishing, page updates, and governance adherence
  • Lead A/B tests and translate results into actionable optimization priorities
  • Support technical SEO and site health initiatives across properties

Job Description

Responsibilities

  • Own day-to-day management of a portfolio of iCapital web properties, operating in the CMS to publish updates and manage page structure, navigation, and ongoing usability.
  • Partner cross-functional with content owners, business stakeholders, and external development vendors to execute updates and build new pages and modules across in-scope properties, from kickoff through publish, and through retirement for campaign assets.
  • Apply templates, metadata standards, and governance requirements to ensure consistency with team-wide standards.
  • Execute A/B and multivariate tests across all web properties under the CRO program, including test setup, QA, deployment, and post-test analysis.
  • Translate test results and performance data into actionable recommendations to inform optimization priorities and future tests.
  • Maintain documentation of testing workflows, tracking standards, and performance benchmarks
  • Provide technical implementation support to the Search and AI Discoverability lead, executing requirements across all web properties (i.e. schema markup, structured data, technical metadata, on-page technical fixes).
  • Support technical site health work tied to discoverability, redirects, crawl errors, page speed, and broken link remediation.

Requirements

  • 3-5+ years of experience in digital marketing, web operations, or a related discipline
  • Hands-on experience with web CMS platforms (Sitefinity, WordPress, or similar), including page builds, content updates, and platform configuration
  • Working knowledge of Google Analytics (GA4), Google Search Console, and tag management tools (Google Tag Manager or similar)
  • Familiar with A/B testing tools and conversion optimization practices
  • Working understanding of technical SEO concepts like schema markup, structured data, metadata, and on-page optimization
  • Strong attention to detail and ability to manage multiple projects with competing deadlines
  • Excellent written and verbal communication skills
  • Comfortable working in a fast-paced, evolving environment where priorities shift

Benefits

  • The base salary range for this role is $65,000 to $80,000. iCapital offers a compensation package which includes salary, equity for all full-time employees, and an annual performance bonus. Employees also receive a comprehensive benefits package that includes an employer matched retirement plan, generously subsidized healthcare with 100% employer paid dental, vision, telemedicine, and virtual mental health counseling, parental leave, and unlimited paid time off (PTO).
  • We believe the best ideas and innovation happen when we are together. Employees in this role will work in the office Monday-Thursday, with the flexibility to work remotely on Friday.

Traffic Signals

Monthly Visitors
79.8K
Monthly Google Ads Budget
$7
Traffic Source Mix
Search
64.1%
Direct
23.3%
Referral
4.9%
Social
5.3%
Paid
1.9%

Headcount Trend

Current headcount: ~1

Marketing Team

Marketing Roles Posted (Last 30 Days)
2