Responsibilities

• Execute digital marketing initiatives across CRM, influencer, and digital channels for campaigns tied to releases, anniversaries, reissues, always-on artists, and cultural moments to drive audience growth, engagement, and streaming consumption.
• Support CRM (email and SMS) execution including campaign buildouts, scheduling,segmentation, and performance analysis—leveraging firstparty data (Klaviyo, Laylo, or similar) to drive list growth, engagement, and conversion.
• Execute in-house influencer seeding: identify and brief creators, manage outreach, coordinate mailouts and payment processing, and track results to drive campaign awareness, participation, and shareable content.
• Plan and execute audience growth initiatives (contests, partnerships, giveaways, and data capture programs) to support fan acquisition and engagement across label and artists.
• Support the creation of digital assets by coordinating and submitting asset requests, gathering inputs, and managing approvals for graphics, videos, ad assets, playlist covers, and banners.
• Support the social team with content planning and scheduling—including managing assigned social calendars, uploading assets, and maintaining posting workflows.
• Support social reporting and analysis by pulling platform performance data, organizing metrics, and collaborating with the social team to surface insights for campaign recaps and optimization conversations.
• Manage content updates across owned artist and label websites tied to releases and campaigns, including page updates, embeds, and link maintenance.
• Stay current on platform trends and audience behavior; and share learnings that strengthen campaign goals, creative and amplification.