Digital Marketing Assistant at Masaya Homes | Berkeley, CA

Masaya Homes

Digital Marketing Assistant

Berkeley, CA (Hybrid)

Salary Not AvailableEntry LevelFull time

Posted 2 months ago

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Job Summary

Own Masaya’s on‑site storytelling and content engine by producing a steady stream of photo, video, and copy that travels from field shoots to social feeds and emails.

Content Engine: Own end‑to‑end production, calendar planning, hub publishing, and a centralized asset library.
Field & Storytelling: Capture client interviews, showroom and job-site shoots, and local events to fuel authentic Masaya stories.
Brand Narrative: Write concise, warm posts and captions that scale across Instagram, LinkedIn, and email while staying true to the Masaya voice.

Job Description

Responsibilities

Design 30 to 40 pieces of content per month: feed posts, carousels, reels, and stories for Instagram and LinkedIn
Develop and run a consistent content calendar aligned with the Masaya brand voice and tone
Write short-form copy for posts, stories, reels, and email campaigns
Design graphics and edit short video clips in Figma
Schedule and publish content in HubSpot
Bring ideas to the table
Photograph and film projects at various stages: showroom, job sites, and client homes across California
Capture client interviews that highlight real stories and the Masaya experience
Photograph local trade and community events
Build and maintain an organized content library (photos, video, reels, quotes)

Requirements

Experience in a marketing, content creation, or social media role
A strong visual storyteller who knows how to make a photo, reel, or caption stop the scroll
Comfortable behind a camera (photo and video) in real-world settings, not just the studio
Proficiency in Figma (Adobe Creative Suite is a plus)
Experience or strong interest in local press outreach and community brand building
Excellent written communication: concise, warm, and on-brand
Organized, self-directed, and comfortable managing multiple priorities with little oversight
Interest in sustainable building, home design, or real estate is a strong plus
Experience with on-camera or recorded client interviews is a plus

Preferred

Adobe Creative Suite is a plus
Experience with on-camera or recorded client interviews is a plus
Interest in sustainable building, home design, or real estate is a strong plus

Masaya Homes

Masaya Homes builds homes from trees grown on reforested cattle pasture land in Nicaragua. We craft the high-quality hardwood we grow into prefabricated homes and other wood products. Our homes capture between 100-150 tons of carbon, enough to cover your footprint for 5-10 years. In addition to capturing carbon, we also reforest and fight climate change by making reforestation an economic alternative to cattle ranching and deforestation. Our focus is on home offices and ADU's (Accessory Dwelling Units) aka "Granny Units", which are designed to alleviate the housing crisis by adding additional dwelling units to existing residences.

12 employees (4 in marketing)

www.masayahomes.com