Responsibilities

• Digital Marketing
• Assist in planning, executing, and optimizing digital marketing initiatives across paid search, organic search, email, social media, and other digital channels.
• Support initiatives that increase website traffic, brand awareness, lead generation, and customer engagement.
• Execute SEO best practices, keyword research, and website optimization efforts.
• Assist in managing PPC campaigns and monitor campaign performance to recommend improvements.
• Stay current on digital marketing trends, technologies, and best practices.
• Analytics & Reporting
• Monitor website performance and develop reports on key marketing and business metrics.
• Analyze customer behavior, website traffic, conversion funnels, and user journeys to identify improvement opportunities.
• Translate data into actionable insights and present recommendations to marketing and business stakeholders.

Preferred

• Bachelor’s degree in marketing, Business, Communications, Analytics, Computer Science, or a related field.
• 2–4 years of experience in digital marketing, web analytics, marketing analytics, or a related field (internships and relevant project experience welcome).
• Basic understanding of SEO, SEM, PPC, Google Ads, and digital marketing fundamentals.
• Familiarity with Google Analytics or other web analytics platforms.
• Experience using or exposure to CRM and marketing automation platforms is a plus.
• Strong analytical and problem-solving skills with attention to detail.
• Comfortable working with data to identify trends and communicate recommendations.
• Excellent written, verbal, and interpersonal communication skills.
• Ability to manage multiple priorities in a collaborative, fast-paced environment.
• Google Analytics (GA4)