Responsibilities

• Monitor and analyze performance across email marketing, paid digital media, SEO, and social media channels.
• Build and maintain dashboards and reporting tools to track marketing KPIs and campaign metrics.
• Conduct A/B test analysis and provide data-driven recommendations to optimize campaign performance.
• Support audience segmentation, list management, and contact database hygiene within HubSpot.
• Assist with development and execution of digital marketing campaigns, including email scheduling and quality assurance.
• Analyze website traffic and user behavior using Google Analytics and other web analytics platforms.
• Prepare regular and ad hoc performance reports for internal stakeholders and marketing leadership.
• Identify trends, anomalies, and opportunities within marketing data.
• Translate marketing data into actionable insights for strategic decision-making.
• Support workflow automation and troubleshoot synchronization issues within marketing platforms.

Requirements

• 5+ years of experience in digital marketing, marketing analytics, or a related field.
• Proficiency in HubSpot or a comparable marketing automation platform.
• Experience with web analytics tools, preferably Google Analytics 4 (GA4).
• Strong analytical and problem-solving skills.
• Proficiency in Microsoft Excel or Google Sheets.
• Excellent written and verbal communication skills.
• Ability to present data insights clearly to non-technical audiences.
• Ability to work in a fast-paced environment with changing priorities.
• Strong attention to detail.
• Strong internal customer service skills.

Preferred

• Familiarity with paid digital advertising platforms such as Google Ads and Meta Ads.
• Commercial real estate knowledge or experience.