Responsibilities

• Plan and execute clients’ display, CTV/OTT, audio, native, and digital-out-of-home programmatic campaigns.
• Provide ongoing optimizations throughout the duration of a campaign by regularly reviewing advertising tactics and shifting budgets to drive performance against client KPIs.
• Evaluate performance within programmatic platforms to provide insights and strategic recommendations for current and future campaigns.
• Work with client and internal teams to create robust media plans for programmatic activation, with annual budgets reaching seven figures.
• Coordinate the implementation and troubleshooting of conversion, retargeting, and look-a-like tracking pixels with partner ad platforms.
• Collaborate with internal Paid Media teams and media partners to ensure strategic alignment across media channels.
• Create regular performance reports and share findings with client contacts on a weekly basis.
• Perform audits of prospective clients’ programmatic campaigns and make recommendations to secure new business for the agency.
• Assist the programmatic team in training internal team members on programmatic best practices and platforms.

Requirements

• At least 1 year of experience in paid advertising (paid search, paid social, programmatic, or retail media)
• Bachelor’s degree
• Experience managing and optimizing campaigns within one or more digital marketing platforms, such as Google Ads, Meta Ads Manager, LinkedIn Ads, Microsoft Ads, Amazon Advertising, or similar advertising platforms.
• Flexible, self-starter with the ability to take ownership of numerous, fast-moving projects and is comfortable working with ambiguity.
• Detail oriented with strong follow-through.
• Ability to analyze data and translate into actionable insights.
• Strong written, verbal, and visual communication.
• Understanding of digital media metrics and how they interact and influence one another.
• Embodies ROI’s core values and is willing to contribute to a collaborative team environment.
• Experience with reporting and data visualization to communicate performance clearly.

Benefits

• Work-life integration supported by a hybrid work environment and core office hours.
• Thoughtfully designed workspace for collaboration, deep work, and downtime.
• 20 days of PTO with incremental increases as your ROI career progresses.
• 10 paid holidays.
• Comprehensive physical and mental health benefits (ROI covers 100% of the cost for employee medical and dental).
• Paid disability and life insurance.
• Monthly education bonus.
• Training and mentorship programs designed for personal and professional growth.
• Team lunches twice per quarter.
• Quarterly team builders.