Digital Marketing Analyst at Maxwood Furniture | Charleston, SC

Digital Marketing Analyst

Charleston, SC (Unknown)

Salary Not AvailableMid Level2+ years exp

Posted 6 weeks ago

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Job Summary

Own data-driven marketing performance management across channels, turning KPIs, ROI signals, and funnel metrics into actionable optimization while coordinating with Channel Management, Product, Finance, Content, and Marketing to drive cross-functional initiatives.

Reporting & Dashboards: Build and maintain cross-channel dashboards that track traffic, LTV, conversion, and spend efficiency against plan.
Channel Performance & Optimization: Identify trends and provide recommendations to improve allocation and ROI.
Governance & Collaboration: Align reporting with business goals, publish stakeholder updates, and maintain SOPs across analytics and dependent teams.

Job Description

Monitor marketing performance across channels through full-funnel KPIs, trend and seasonality analyses, and ad hoc reporting against marketing investments, resource allocation, and channel projections.
Analyze and communicate key performance metrics including traffic, ROI, LTV, conversion rate, spend efficiency, and overall marketing performance.
Identify trends, opportunities, and risks across marketing channels and provide actionable recommendations.
Collaborate with cross-functional teams including Channel Management, Product Development, Finance, Content, and Marketing to support the development and implementation of data-driven initiatives.
Ensure alignment between reporting, business objectives, and marketing strategies.
Communicate insights, recommendations, and performance updates to stakeholders across the organization.
Utilize existing data infrastructure to build, maintain, and enhance reports and dashboards that support marketing initiatives and business goals.
Support reporting needs across departments and provide ad hoc analyses as required.
Ensure data accuracy and consistency across reporting platforms.
Create and maintain Standard Operating Procedures (SOPs) between the Analytics team and dependent departments.

Identify opportunities to improve reporting processes, workflows, and operational efficiency.
Demonstrate knowledge of and support company vision, values, standards, policies, procedures, operating instructions, and confidentiality standards.

Maxwood Furniture

3.6 Glassdoor

Maxwood Furniture is a one-stop-shop for diverse wood furniture products. •Youth Brands•Primary Bedroom Collections•Dining Collections•Console, Coffee & Side Tables•And more...Since launching over 20 years ago, we have grown to manufacture several distinct brands & product lines, that we have in-stock and ready to ship from our US-based distribution centers. We also ship container direct from our state of the art 1,300,000 sq. ft. factory in Vietnam, where products are precision engineered. Customers can select from existing designs or work with our team to create custom products & private label lines. Low MOQs enable customers to mix containers across bedroom, dining & occasional furniture. So, even smaller companies can order direct & save!We work with diverse customers all over the world, including large retailers, design firms, procurement firms, hotel groups & turn-key companies. Contact us to learn more about our manufacturing capabilities!

Founded in 2003

Charleston, South Carolina, USA

124 employees (31 in marketing)

www.maxwoodfurniture.com

66% recommend to a friend

52% CEO approval