Responsibilities

• Own the analytics function for the entire marketing team: track sessions, bounce rates, conversions, and lead quality across all channels
• Build dashboards that actually get used, presenting performance insights in a way that drives real decisions
• Evaluate campaign performance end-to-end and turn findings into a clear path forward
• Continuously test and refine strategies, running A/B tests on headlines, CTAs, landing pages, and email subject lines
• Stay on the cutting edge of AI trends and search landscape changes, testing and optimizing content for both traditional SEO and emerging generative search experiences
• Research, report, and analyze SEO performance data and translate findings into prioritized action plans
• Conduct keyword research and develop data-driven content briefs
• Continuously refine content strategy to improve search visibility and user experience as algorithms evolve
• Build and manage a content/editorial calendar that attracts a qualified audience to our owned properties
• Write and edit content for our learning center, website, and email campaigns, informed by what the data says works
• Write copy for marketing collateral, web pages, presentations, and other digital and print materials
• Research and write compelling award nominations that showcase what makes LV Collective exceptional
• Assist with content strategy development, including pillar content campaigns and client persona creation
• Proofread and copy-edit marketing materials for clarity, tone, spelling, grammar, and AP style consistency
• Help support and guide intern content contributors within established workflows
• Leverage AI-assisted workflows (prompt engineering, custom GPTs, and custom AI agents) to improve efficiency and scalability without sacrificing quality
• Actively experiment with new tools, bring back what works, and help the team adopt new ways of working
• Optimize marketing automation and lead nurturing processes through email, content, and landing pages
• Assist with inbound marketing strategies including lead scoring, progressive profiling, and internal campaigns
• Manage marketing and sales lists and develop targeted lists as needed

Requirements

• 2-3+ years of experience in digital marketing, marketing analytics, SEO, or a related field
• Bachelor's degree in Marketing, Communications, Business, or a related field
• Proven experience using data to inform and improve content or campaign strategy
• Proficiency with analytics tools: GA4, Search Console, SEMrush or Ahrefs
• Experience with marketing automation tools like HubSpot or Mailchimp
• Strong enough writing and editing skills to create and refine content independently
• Familiarity with SEO best practices and how search algorithms are evolving with AI
• Hands-on experience with AI tools (ChatGPT, Claude, etc.) and genuine curiosity about building with them, not just using them
• Comfortable working in evolving systems and contributing to process improvement

Preferred

• You have built custom AI agents, GPTs, or automated marketing workflows
• You have a deep understanding of generative AI and its impact on search rankings and content discovery
• You have a point of view on where AI is taking digital marketing and you are excited to help shape our approach
• You enjoy helping others learn and adopt new tools and processes
• You love feedback and thrive in a highly collaborative environment

Benefits

• unlimited paid time off
• pet-friendly office culture
• fully stocked breakroom with snacks, coffee, and sparkling water
• free parking
• competitive benefits including 401k, medical, vision, and dental
• Team happy hours and lunches happen often
• ping pong matches daily