Responsibilities

• Coordinate email marketing requests between regional marketers and the corporate marketing team using Marketo platform
• Review, adjust, approve, and schedule email campaigns to ensure they meet brand standards and technical requirements
• Serve as the primary point of contact for email marketing workflow questions and troubleshooting, responding promptly to inquiries
• Proactively coordinate cross-team communication to ensure messaging alignment and prevent email campaign scheduling conflicts
• Manage campaign timelines and ensure all deliverables are completed on schedule
• Manage multiple concurrent marketing projects, including email nurture campaigns, CRM data initiatives, and collaboration with web analytics team
• Collaborate with internal teams including sales, CRM specialists, creative, digital marketing and analytics, as well as external marketing agencies
• Proactively communicate project updates, timelines, deliverables, and potential roadblocks to stakeholders
• Maintain organized project documentation and workflow processes
• Field CRM-related inquiries from marketing team members and coordinate with cross-functional partners to provide answers

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field (preferred)
• 3-5 years of experience in marketing, with emphasis on digital marketing or campaign coordination
• Hands-on experience with CRM platforms and email marketing tools
• Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
• Excellent written and verbal communication skills with experience working cross-functionally
• High attention to detail and commitment to quality
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
• Highly organized with strong prioritization skills to manage multiple projects.
• Proactive communicator who bridges gaps and sets clear expectations.
• Self-starter with a focus on process improvement and problem-solving.

Preferred

• Experience with Marketo marketing automation platform
• Familiarity with project management methodologies and tools
• Understanding of marketing analytics and reporting
• Experience working with marketing agencies
• Comfort using AI tools to enhance productivity and streamline marketing workflows

Benefits

• Industry leading health, dental, and vision plans
• Generous 401 (K) savings and profit sharing
• On-site UW Health clinic, fitness center, and walking paths
• Education assistance and internal training programs
• Electric vehicle charging
• Maternity & paternity leave