Digital Marketing Analyst

New York, USA (Hybrid)

$65K/yr – $80K/yrMid Level1+ years expFull time

Posted 2 months ago

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Job Summary

Drive paid media execution and analytics for a boutique e‑commerce agency, owning campaigns, testing, and reporting.

  • Own end-to-end paid campaigns across Meta, IG, Google, and Bing.
  • Solid foundation in campaign setup, optimization, and reporting.
  • Translate data into actionable strategic POVs for leadership.

Job Description

Responsibilities

  • Build and manage paid campaigns across Meta, Instagram, Google, and Bing
  • Develop and maintain daily, weekly, and monthly performance reports for clients
  • Research and source creative assets; write creative briefs
  • Launch A/B and multivariate tests across creatives and landing pages
  • Partner with the senior team on strategy development and execution
  • Conduct keyword, audience, and market research
  • Share recommendations and strategic POVs with the senior team

Requirements

  • 1 year of experience in paid social (Meta/IG) and/or paid search, or a strong relevant internship
  • Working knowledge of campaign setup, optimization, and reporting across both channels
  • Comfortable with Excel or Google Sheets: pivot tables, vlookups, formula creation
  • Highly analytical with strong attention to detail
  • Clear written and verbal communicator
  • Able to manage multiple priorities in a fast-paced environment
  • Bachelor’s degree in Marketing, Economics, Statistics, Math, or a related field preferred
  • Experience with Google Analytics or similar platforms is a plus
  • Creative development or brief-writing experience is a plus

Preferred

  • Agency experience is preferred, especially in an e-commerce or performance marketing context.
  • Brand-side e-commerce experience is also a strong fit.
  • Experience with Google Analytics or similar platforms is a plus.
  • Creative development or brief-writing experience is a plus.

Benefits

  • Clear path to advancement
  • Technically challenging, strategically interesting work
  • A tight-knit team that holds a high bar
  • Active AI integration across our workflow
Deodato logo

Deodato

Deodato is an NYC-based boutique digital marketing agency, powering growth programs for an impressive list of e-commerce brands. We act as a high-touch agency, managing the growth of marketing channels, and as a consultancy, advising across all aspects of our client’s customer acquisition program. Our areas of focus include: Growth planning, channel expertise & analytical rigor, and creative development. We expanded our services to new disciplines that drive customer acquisition for our clients, including strategy + management of email programs, organic social channel development, advanced cohort reporting/tracking builds for longer funnels, as well as managing and growing CTV, DSP, and affiliate programs. These disciplines go hand-in-hand with our existing expertise on the consumer paid channels: FB, IG, Google, TikTok, LinkedIn, etc. We also always advise on our client's marketing calendars, promos, landing pages, and anything else that might drive efficient customer acquisition. We also support a growing and diverse set of businesses. We are proud and thrilled (honestly) to show off all of the verticals we support with strategic customer acquisition solutions. Those verticals include Wellness/Health, OTC Medicine, Dental, Consumer Subscriptions, Beauty, Fashion, Travel, Collecting/Hobbyist, Food and Beverage, Online Education, and Non-profit. Our Company Pillars: - Provide the highest service level, most transparent and high touch communication, and most thoughtful expertise in the growth marketing and consulting industry.- Enable and empower the aspirations and ambitions of all team members.- Celebrate and appreciate all wins, while remaining humble - and learn, grow, and be introspective on all losses, without dwelling or placing blame.

Founded in 2019
New York, New York, USA
33 employees (19 in marketing)

Traffic Signals

Monthly Visitors
2.1K
Traffic Source Mix
Search
14.8%
Direct
65.7%
Referral
5.3%
Social
13%
Paid
1.1%

Headcount Trend

Current headcount: ~35

Marketing Team

Marketing Team Size
18 (55% of company)
Marketing Roles Posted (Last 30 Days)
1