Digital Marketing Analyst

Responsibilities

• - Audit company websites to identify technical SEO, tracking, and optimization opportunities.
• - Evaluate website elements including meta tags, structured data, tracking pixels, page structure, and search engine indexing.
• - Coordinate with the web developer to implement necessary website updates, technical improvements, and tracking configurations.
• - Verify that technical updates have been implemented correctly and are functioning as intended.
• - Monitor website health, search visibility, and overall performance.
• - Identify opportunities to improve website navigation, user experience, and conversion rates.
• - Utilize Google Analytics 4 (GA4), Google Tag Manager, Google Search Console, and other tools to monitor website performance.
• - Evaluate tracking accuracy and work with the developer to resolve configuration or reporting issues.
• - Establish and monitor key performance indicators (KPIs), including website traffic, search rankings, customer behavior, conversions, and campaign performance.
• - Conduct A/B testing to evaluate website improvements, landing pages, and marketing initiatives.

Requirements

• - Associate degree or higher in Marketing, Digital Marketing, Business Analytics, Information Technology, or a related field preferred; equivalent relevant experience considered.
• - Hands-on experience with digital marketing analytics, SEO, website optimization, or related technical marketing functions.
• - Working knowledge of Google Analytics 4, Google Tag Manager, and Google Search Console.
• - Understanding of meta tags, tracking pixels, structured data, search engine indexing, and website performance.
• - Familiarity with HTML, CSS, and JavaScript concepts sufficient to communicate technical needs effectively with web developers. Coding experience is a plus, but not required.
• - Understanding of A/B testing, conversion rate optimization, and data-driven marketing strategies.
• - Ability to identify technical issues, communicate recommended solutions, and coordinate their implementation.
• - Strong analytical, organizational, and problem-solving skills.
• - Ability to translate technical information and performance data into clear, actionable recommendations.
• - Familiarity with Google Ads, Meta Ads, and other digital marketing platforms is a plus.

Preferred

• - Experience with AI-powered marketing and analytics tools is a plus.
• - Familiarity with Google Ads, Meta Ads, and other digital marketing platforms is a plus.
• - Coding experience is a plus.

Benefits

• - 401(k)
• - Dental insurance
• - Health insurance
• - Life insurance
• - Paid time off
• - Retirement plan
• - Vision insurance