Manager Marketing Analytics

Responsibilities

• Support all efforts to identify & deliver marketing analytics insights for the RCP brand teams as part of a broader Insights and Analytics Team.
• Provide strategic partnership to business teams in identifying and articulating key business issues, learning goals and knowledge gaps for assigned projects.
• Work with the team to apply analytic insights and contribute to the business units by addressing critical business issues in the areas of Marketing Mix, Forecasting and Pricing & Promotion.
• Lead the effort of turning research data & results into key insights which drive growth for the business via skillful application of marketing analytics principles and measurement.
• Provide insight and direction on how to improve ROI on media & marketing investments.
• Work closely with key internal and external data suppliers to ensure effective data collection, measurement and application of quantitative information.
• Collaborate with the broader Category Management, Insights and Analytics teams to increase KPI measurement adoption across the business.
• Foster diversity and inclusion as part of our larger organizational efforts.

Requirements

• A BS/BA degree with a concentration in business analytics, marketing and/or a quantitative field such as Mathematics, Statistics or Economics.
• 6+ years in CPG marketing analytics with strong knowledge of the technical aspects of quantitative analysis and econometric modeling (including multiple regression).
• Significant experience executing a broad range of analytical methodologies & techniques such as Marketing Mix modeling, Forecasting and Price & Promotion modeling.
• In-depth knowledge of the analytic process related to Marketing Mix analyses, including collaborating with vendors/agencies on data collection, modeling and results interpretation.
• Strong knowledge of CPG Retail Measurement databases (such as Circana and/or Nielsen) and how to facilitate using these data sources in quantitative analysis to develop insights.
• Robust knowledge of a variety of Marketing tactics such as both linear and digital media, Trade, Shopper Marketing and Consumer Promotions.
• Experience in the application of analytical methods to business processes such as media planning, business forecasting, demand planning, price/promotion decisions, new product growth initiatives, and Shopper Marketing.
• Comfort with Microsoft Office - PowerPoint, Excel and Word.