Digital Marketing & AI Enablement Specialist

Pleasanton, CA (On-site)

$70K/yr – $103K/yrMid Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own digital marketing enablement for Eaton Electronics by turning product, market, and competitive insights into customer facing content, campaigns, and sales enablement tools that drive pipeline.

  • Own the toolchain: tailor enterprise AI and Microsoft 365 Copilot powered workflows for content creation, discovery, and regional campaigns.
  • Own targeting and enablement: align account planning and opportunity targeting to improve commercial execution and pipeline growth.
  • Own governance and integration: complement IT standards while accelerating marketing outputs and meeting governance requirements.

Job Description

Responsibilities

  • Supports Eaton Electronics revenue growth by improving how product, application, customer, market, and competitive information is transformed into customer-facing digital marketing, sales enablement, and business development outputs.
  • This role combines technical marketing capability with strong proficiency in Microsoft 365 Copilot, approved Power Platform capabilities, Salesforce-enabled workflows, and other Eaton-approved AI tools.
  • The position focuses on applying and personalizing standard enterprise tools for the Eaton Electronics business, customers, products, and go-to-market strategy, while complementing corporate IT standards and governance.
  • Primary outcomes include faster creation of technical marketing content, improved digital discoverability, more effective regional campaigns, better account and opportunity targeting, and measurable support for sales pipeline growth and commercial execution.

Requirements

  • Bachelor’s degree from an accredited institution
  • Minimum of 2 years of experience in a corporate environment
  • Proficiency using Microsoft 365 Copilot & AI tools; Working knowledge of Copilot Studio, Sharepoint, Power Automate, Power Apps, Salesforce CRM, opportunity workflows, account planning & commercial reporting processes
  • No relocation assistance will be provided for this role. Candidates must currently reside within 50 miles of either Pleasanton, CA. Active-Duty Military Service member candidates are exempt from the geographical area limitation
  • Eaton will not consider applicants for employment immigration sponsorship or support for this position. This means that Eaton will not support any CPT, OPT, or STEM OPT plans, F-1 to H-1B, H-1B cap registration, O-1, E-3, TN status, I-485 job portability, etc.

Preferred

  • Strong knowledge about electronic component industry
  • AI experience

Benefits

  • Health and Welfare benefits as well as Retirement benefits, and several programs that provide for paid and unpaid time away from work.
Eaton Cummins Automated Transmission Technologies logo

Eaton Cummins Automated Transmission Technologies

Eaton Cummins Automated Transmission Technologies is a joint venture between Eaton and Cummins, Inc. producing industry-leading heavy-duty automated transmission products to OEM customers around the globe.

Founded in 2017
Galesburg, Michigan, USA
267 employees

Traffic Signals

Monthly Visitors
14.3K
Traffic Source Mix
Search
42.9%
Direct
40.2%
Referral
6.4%
Social
9.1%
Paid
1.2%

Headcount Trend

Current headcount: ~267

Marketing Team

Marketing Roles Posted (Last 30 Days)
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