Responsibilities

• Manage 25-30 small business clients (home services, auto, construction, landscaping) across Google Ads, Meta Ads, and SEO
• Record monthly Loom video walkthroughs for each client showing real results — not screenshots, actual leads with names and phone numbers
• Direct our specialist (Google Ads specialist, tracking specialist, SEO, web developer) on what needs to happen for each account
• Pull data from WhatConverts, Google Ads, and Meta to diagnose what's working and what's not
• Make decisions without asking the owner. If a campaign has zero clicks for 2 weeks, you don't wait — you fix it or escalate it.
• Talk to clients like a human. No jargon. No fluff. "Your ads generated 24 leads this month at $30 each. Here's what we're doing next."
• Essentially looking for a generalist who understands the whole picture — ads, SEO, tracking, client communication

Requirements

• 2-4 years at a digital marketing agency (not freelance, not in-house — agency, where you juggle multiple clients)
• You\'ve managed a book of business before, not just executed tasks someone else planned
• You can look at a Google Ads account and a WhatConverts dashboard and explain what\'s happening in plain English
• You can record a 2-minute Loom without a script and sound like you know what you\'re talking about
• You care about the small business owner on the other end. These aren\'t logos — they\'re people who are betting their livelihood on us.

Preferred

• Bilingual (English/Spanish)
• Experience with home services clients (roofing, HVAC, concrete, landscaping, detailing)
• Familiar with WhatConverts, Asana, Zapier