Responsibilities

• Lead the development of comprehensive digital marketing strategies that drive growth and align with our partners' long-term business objectives, with a focus on SEO, PPC, social media advertising (email, blogs, social, and web).
• Build and manage campaigns on platforms like Meta, Google, and LinkedIn. Know how to launch, optimize, and report on performance.
• Build campaigns (we use Mailchimp, Klaviyo, and more). You should know how to segment audiences and understand deliverability.
• Conduct keyword research and website audits to improve organic visibility and search performance.
• Plan, launch, and optimize PPC campaigns across platforms like Google Ads, Bing, Meta, LinkedIn, and Pinterest.
• Improve SEO performance both on-site and off-site through content creation, listing optimization, and backlink building.
• Monitor campaign performance closely — analyzing CTR, conversion rates, ROAS, and more — and make data-informed optimizations to drive growth.
• Stay on top of digital marketing trends, algorithm updates, and platform changes to keep strategies fresh and effective.
• Collaborate with our social, design, and web teams to make sure campaigns are integrated and aligned with overall goals.
• Provide regular performance reports, insights, and ideas that help move the needle for our partners.

Requirements

• 2–4 years experience in digital marketing, agency or in-house
• Proven experience running paid social and/or Google Ads
• Strong understanding of full-funnel marketing principles
• Hands-on experience with email marketing platforms (like Mailchimp, Klaviyo)
• Comfortable working in CMS platforms (WordPress, Shopify, Webflow)
• Confidently presenting results and insights to partners or stakeholders
• Strong writing skills — you’ll need to write clear, compelling campaign copy
• Be able to handle multiple projects at once, meet deadlines, and know how to prioritize when things get busy (which is most of the time).

Preferred

• Are gritty, resourceful, and can figure things out when others might fold.
• Take extreme ownership.
• Can give and receive honest feedback without taking it personally.
• Have a growth mindset and want to learn fast, not just float along.
• Stay cool under pressure and keep things moving when the heat is on.
• Know that marketing is both creative and data-driven.

Benefits