Digital Marketer

Responsibilities

• - Develop and manage multi-channel marketing campaigns (social, search, email, display) to increase brand awareness and engagement.
• - Create campaign calendars aligned with organizational priorities, health awareness months, and program launches.
• - Collaborate with internal teams to ensure digital campaigns reflect current initiatives and service offerings
• - Plan and execute offline marketing campaigns including print advertisements, radio spots, direct mailers, and community bulletin placements.
• - Develop brochures, posters, banners, and other physical materials to support outreach teams and event promotion.
• - Coordinate with local newspapers, magazines, and broadcast media for ad placements and feature stories.
• - Manage vendor relationships for printing, signage, and promotional merchandise.
• - Ensure all offline marketing efforts align with brand standards, messaging consistency, and cultural sensitivity for the communities we serve.
• - Track the reach, response rates, and overall ROI of traditional campaigns, using insights to guide future strategies.
• - Partner with the Publicist and Graphic Designer to integrate traditional media campaigns with digital efforts for maximum visibility and impact.

Requirements

• - 3–5 years of digital marketing experience, preferably in healthcare, nonprofit, or mission-driven sectors.
• - Proven experience managing paid advertising campaigns on Google, Facebook, and Instagram.
• - Proficiency with email marketing tools (e.g., Mailchimp, Constant Contact) and social media management platforms (e.g., Hootsuite, Buffer).
• - Strong writing and editing skills for digital content.
• - Working knowledge of SEO best practices and Google Analytics.
• - Ability to interpret data and make data-driven marketing decisions.
• - Must be willing to work occasional evenings and weekends as needed.

Preferred

• Familiarity with graphic design tools (Canva, Adobe Creative Suite) is a plus.

Benefits

• Time Off & Leave
• - 160 Hours of Paid Time Off (PTO)
• - 12 Paid Holidays per year, including your birthday and one floating holiday after 1 year of employment
• - 4 Paid Volunteer Hours per Month to support causes you care about
• - Bereavement Leave, including Fur Baby Bereavement
• Health & Wellness
• - 90% Employer-paid Employee-Only Medical Benefits
• - Flexible Spending Account (FSA)
• - Short-Term & Long-Term Disability | AD&D
• - Employee Assistance Program (EAP)