Responsibilities

• Marketing Strategy & Campaign Planning
• Plan and execute marketing campaigns for productions, academy programs, fundraising initiatives, and special events.
• Develop promotional timelines across social media, email, website, digital ads, and print materials.
• Coordinate campaigns around ticket sales, auditions, registration deadlines, and fundraising goals.
• Track campaign performance and recommend improvements based on engagement and sales data.
• Social Media & Digital Content
• Create engaging content for Facebook, Instagram, and other digital platforms.
• Develop graphics, videos, and captions to promote productions, events, and programs.
• Manage the content calendar and schedule posts across multiple campaigns.
• Organize and maintain digital assets including photos, videos, and creative content.
• Email & Newsletter Communications
• Build and send marketing emails through Mailchimp.
• Create email campaigns for ticket sales, fundraising, auditions, academy programs, and events.
• Manage audience lists and email segmentation.
• Monitor email performance and optimize future campaigns.
• Audience & Ticketing Analytics
• Track ticket sales, registrations, and campaign performance.
• Prepare reports on audience engagement and marketing effectiveness.
• Analyze trends to support future marketing strategies.
• Assist with post-campaign and production debriefs.