Digital Manager

Responsibilities

• Partner with Communications Department leadership to establish strategic priorities, develop and manage budgets, and coordinate work across teams.
• Manage and develop a cross-functional digital team by setting priorities, clarifying roles and expectations, delegating work, allocating resources, providing feedback and coaching, and addressing barriers to strong performance.
• Provide direct strategic, editorial, or production support for complex, time-sensitive, or high-priority projects when additional leadership capacity or subject-matter expertise is needed.
• Perform other duties and responsibilities as required.
• Translate advocacy goals into actionable, creative digital strategies and plans.
• Lead the execution of digital campaigns, tailoring tactics for specific audiences and optimizing content for specific channels.
• Manage the end-to-end production pipeline for digital assets—including social media, web content, broadcast emails, multimedia, promotional items, and paid advertising—by establishing schedules, assigning ownership, coordinating reviews, and ensuring timely delivery.
• Serve as the final “publication-ready” editor of digital content, ensuring accuracy, clarity, and adherence to AP style and approved messaging.
• Establish and maintain creative and editorial guidelines, review practices, and feedback processes that support consistent quality across the digital team and external partners.
• Build and maintain strong relationships with organizational partners, stakeholders, and coalitions to support effective digital communications.

Requirements

• Professional Experience: 5+ years of experience in digital communications, multimedia production, or digital strategy, preferably within a nonprofit or campaign environment.
• Leadership and Management: Demonstrated experience supervising and developing communications professionals, coordinating cross-functional contributors, and managing external contractors.
• Project Management: Demonstrated experience managing complex digital project pipelines, coordinating multiple deadlines, and aligning content calendars and deliverables with broader organizational campaigns and goals.
• Adaptability: Track record of navigating shifting priorities, evolving needs, and complex challenges with initiative and sound judgment.
• Values Alignment: Demonstrated commitment to advancing the ACLU of Texas’ values, mission, and goals, with an understanding of structural racism and interpersonal bias.
• Portfolio of Work: A strong portfolio demonstrating exceptional multimedia storytelling, including video, graphics, and written digital content.
• Travel and Schedule: Ability to travel to Houston quarterly if based elsewhere, travel occasionally throughout Texas, and work non-traditional hours as needed.

Benefits

• Excellent benefits include a generous Paid Time Off policy, medical, dental and vision insurance; 401(k) plan with an employer match; life and long-term disability insurance, and generous paid holidays.