Digital Growth Marketing Specialist

Springboro, OH (Hybrid)

$62K/yr – $72K/yrMid Level3+ years expFull time

Posted 7 hrs ago

Job Summary

Owns content engineering, lifecycle marketing, and paid media programs to drive awareness and pipeline, aligning messaging with buyer personas and product launches.

Strategic content, SEO and AI-ready assets
Lifecycle nurture and demand generation workflows
Paid media management and attribution

Job Description

Responsibilities

Content Engineering & AEO Strategy:
Write 1–2 high-leverage, authoritative blog posts per month. Structure content for AI ingestion, featured snippets, and LLM citations across Google AI Overviews, Perplexity, ChatGPT Search, and Copilot.
Develop one comprehensive core campaign asset per quarter, owning the full conversion path (landing page, Hubspot automations, thank-you page, workflow email sequence, and promotional copy).
Monitor organic visibility and own search KPIs, maintaining brand authority across both traditional search and generative AI engines.
Maintain tone and deep alignment across 5 target buyer personas and their specific buyer journey stages.
Lifecycle Marketing & Nurturing:
Collaborate closely with inside sales and product management to align messaging with real-world buyer pain points and product launches.
Build and deploy weekly email marketing campaigns and automated lead-nurturing workflows in HubSpot to accelerate pipeline velocity.
Paid Acquisition & PPC Management:
Architect, manage, and optimize daily B2B PPC campaigns across Google Ads, Microsoft Ads, and LinkedIn Ads.

Requirements

Experience: 3+ years of relevant marketing experience, small business a plus
Hubspot CRM experience a plus
Bachelor’s degree in Marketing or a related field (or equivalent practical experience).
Exceptional ability to conduct research and write authoritatively and authentically
Strong portfolio to demonstrate writing skills
Strong understanding of search engine demands and optimization
Positive attitude, detail oriented with good multitasking and organizational ability
Collaborative mentality, critical thinker, and problem-solving skills
Experience in Microsoft Office and basic computer skills

PDi Communication Systems, Inc.

4.4 Glassdoor

Many healthcare facilities struggle to use technology to engage patients in a meaningful way. PDi builds advanced entertainment solutions to transform the patient experience so everyone feels at ease during their stay.PROVENPDi is America’s oldest and largest TV design and manufacturing company.For over 40 years, PDi has been a leader in serving healthcare providers with products to fit the demanding and evolving needs of healthcare environments.DEDICATEDPDi is focused on healthcare.PDi truly wants patients to be well cared for, and considers entertainment and communication to be a vital part of the healing process. By only serving healthcare providers, PDi is able to understand the healthcare industry at its core. PDi creates solutions intended to deliver value and PDi partners with you like no other manufacturer can.PDi provides superior service.PDi stands behind their products and does what is right. PDi’s support team operates out of Springboro, OH and provides comprehensive technical support and custom solutions to ensure your PDi hardware are delivered, installed and operates to exceed your satisfaction.iNNOVATIVEPDi works to transform the patient experience.By designing and building the most versatile, healthcare-grade displays on the market PDi is upgrading entertainment technology to improve healthcare environments with cutting-edge solutions so that your patients leave feeling well cared for.PDi’s arm-mounted TVs, LED wall mounted TVs, Android-based modules, swing arms, mounts, and power supplies, are engineered for innovation, highly customizable, and are built to last.By offering the broadest line of products across the nation and around the world, PDi televisions provide millions of hours of entertainment, education, and connectivity to hundred of thousands of patients everyday.

Founded in 1955

Springboro, Ohio, USA

77 employees (3 in marketing)

www.pdiarm.com

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