Responsibilities

• Own and execute Erlab Americas’ digital marketing strategy across web, SEO/SEM, email, and paid media channels.
• Manage and optimize website performance, user experience, and conversion pathways.
• Develop and execute lead generation campaigns aligned to regional sales priorities.
• Track, analyze, and report on campaign performance using tools such as Google Analytics, CRM platforms, and marketing automation systems.
• Continuously test, refine, and scale digital programs to improve pipeline and ROI.
• Develop and localize marketing content including website copy, email campaigns, case studies, product messaging, and thought leadership.
• Ensure brand consistency across all Americas-facing materials and channels.
• Adapt global campaigns and messaging for regional market relevance.
• Support the creation of technical and educational content that reinforces Erlab’s category leadership.
• Partner directly with the General Manager and sales team to align marketing initiatives with revenue goals.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 2 - 5 years of experience in digital marketing, growth marketing, or a hybrid marketing generalist role.
• Proven experience managing digital channels including SEO/SEM, email marketing, paid media, and website optimization.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Marketo).
• Self-starter with the ability to operate independently in a remote environment.
• Excellent written and verbal communication skills.

Preferred

• Experience in B2B, industrial, laboratory, or life sciences markets.
• Experience supporting a sales-driven organization or revenue-focused marketing function.
• Exposure to international organizations and global marketing structures.
• Certifications in digital marketing or analytics (Google Analytics, HubSpot, etc.).

Benefits

• Competitive compensation package
• Comprehensive benefits (medical, dental, vision, 401k)
• Paid time off and holidays
• Career development and training opportunities
• A collaborative, mission-driven environment where your work directly contributes to safer workplaces worldwide