Digital Growth Marketing Specialist at Caesars Sportsbook & Casino | Jersey City, NJ | $60K/yr – $70K/yr

Digital Growth Marketing Specialist

Jersey City, NJ (On-site)

$60K/yr – $70K/yrMid Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the optimization of digital experiences across web and mobile, from landing pages to testing, with cross-functional collaboration that moves UX, SEO visibility, and conversion metrics.

Own landing-page creation, updates, and content execution across CMSs to lift acquisition and engagement.
Coordinate with Creative, UX, Brand, Product, and Engineering to ship experiments and experiences that improve discoverability and performance.

Job Description

Responsibilities

Build, update, and optimize landing pages within CMS platforms. Support implementation of customer-focused content, layouts, CTAs, and user experiences across digital properties
Support optimization of acquisition-focused and organic-focused user journeys across both web and mobile experiences that improve digital visibility, discoverability, customer engagement, and overall digital performance across web and mobile platforms
Partner with Creative, UX, Brand, Product, and Engineering teams to execute acquisition-focused and discoverability-focused digital experiences aligned to business goals and customer needs
Identify friction points across digital customer journeys and recommend solutions that improve usability, engagement, and conversion performance
Conduct ongoing competitive benchmarking and digital experience analysis across sportsbook, gaming, and adjacent digital competitors
Support A/B testing and experimentation initiatives using Adobe Target, Optimizely, or similar testing tools
Perform detailed QA reviews for landing pages, content updates, promotional experiences, tracking implementations, and digital launches
Continuously evaluate workflows and operational processes to identify opportunities for improvement, scalability, efficiency, and consistency

Requirements

5+ years of experience in digital experience, digital product operations, ecommerce management, site merchandising, content operations or related fields preferred
Hands-on experience working within CMS platforms such as Contentstack, WordPress, Shopify, or similar systems
Experience supporting searchable landing pages, content ecosystems, and discoverability-focused digital experiences
Understanding of digital discoverability strategies, content optimization, organic growth initiatives, and evolving search trends
Experience using SEO tools such as Google Search Console, SEMrush, Screaming Frog, or similar platforms preferred
Experience supporting App Store Optimization (ASO), app ratings/reviews initiatives, or mobile acquisition strategies preferred
Hands-on experience using Google Analytics 4 (GA4), Tableau, Mixpanel, Appsflyer, or similar analytics/reporting platforms

Preferred

Experience with App Store Optimization (ASO) or mobile acquisition strategies preferred
Experience with Adobe Target, Optimizely or similar experimentation platforms

Benefits

medical, vision, and dental insurance; life insurance; disability insurance; a 401(k)-matching program; among other employee benefits.
paid Personal Time Off and paid company holidays.

Caesars Sportsbook & Casino

Behold! Caesars Sportsbook & Casino is here, and we’re proud to be a part of Caesars Entertainment—the number one gaming company in the world with over 80 years of sports betting expertise. At Caesars Sportsbook & Casino, we believe all our Team Members should be treated like Caesars. It’s the mantra we were founded on, and the standard that drives us to provide our customers with best-in-class service. As we continue to Blaze The Trail with our Caesars Sportsbook & Casino app, the expansion of our Caesars Sportsbook retail locations, our World Series of Poker franchise, our William Hill legacy brand, and partnerships with the biggest names in sports and entertainment, we’re creating new and exciting opportunities for you to be a part of our empire and make an impact. Interested in joining the team? Check out our job postings and see what we have to offer, people. And remember—We Are All Caesars!

Founded in 1934

Las Vegas, Nevada, USA

823 employees (121 in marketing)

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