Digital Growth Lead

Responsibilities

• Brand Website Ownership and Organic Admissions Growth
• - Serve as primary owner of the assigned brand’s website, including content accuracy, user experience, organic search performance, conversion pathways, and ongoing optimization.
• - Maintain a prioritized website roadmap focused on increasing qualified organic inquiries and admissions.
• - Ensure content accurately reflects current locations, services, levels of care, insurance participation, providers, and business-unit priorities.
• - Coordinate website updates with internal stakeholders, developers, agencies, writers, and designers.
• - Maintain quality standards for content, links, forms, calls to action, tracking numbers, and conversion points.
• - Translate website performance into prioritized recommendations and action items.
• Search Engine Optimization
• - Own organic search strategy and execution for the assigned brand.
• - Conduct keyword, competitor, content-gap, and search-trend research.

Requirements

• Bachelor’s degree in marketing, communications, business, analytics, or a related field preferred.
• Three to five or more years of experience in digital marketing, SEO, local search, website management, content optimization, or a related discipline.
• Demonstrated experience managing or substantially contributing to a brand website.
• Experience with Google Business Profile, multi-location listings, and WordPress or a comparable CMS.
• Experience using Google Analytics 4, Google Search Console, and tools such as Semrush, Ahrefs, Moz, BrightLocal, or SurferSEO.
• Experience with chatbot optimization, conversion rate optimization, website forms, or digital customer journeys preferred.
• Working knowledge of paid search strategy, keyword research, landing-page alignment, and campaign metrics.
• Healthcare, behavioral health, or multi-location service experience preferred.

Preferred

• Bachelor’s degree in marketing, communications, business, analytics, or a related field preferred.
• Healthcare, behavioral health, or multi-location service experience preferred.
• Experience with chatbot optimization, conversion rate optimization, website forms, or digital customer journeys preferred.