Digital Growth Analyst

Responsibilities

• Drive site performance optimization and customer analytics initiatives by evaluating shopping behavior, cohort trends, and funnel drop-offs to continuously improve conversion rates, average order value, traffic efficiency, and customer retention.
• Own weekly, monthly, and ad-hoc business reporting using Google Analytics and internal tools to synthesize site performance data, evaluate key metrics, and deliver actionable share-outs to cross-functional stakeholders and executive leadership.
• Analyze site funnel performance, digital customer journeys, and on-site behavior to pinpoint drop-offs, user experience friction, and high-converting paths.
• Drive Organic, Local Search (SEO), and Generative Engine Optimization (GEO) strategies by conducting keyword research, tracking site visibility and LLM citations, and
• Manage customer reviews and feedback loops, auditing and synthesizing qualitative product reviews, customer sentiment, and surveys to inform user experience enhancements.
• Build, prioritize, and execute business requests impacting the full-cycle A/B and multivariate testing roadmap, taking tests from hypothesis generation and stakeholder alignment to analysis, recaps, and rollout.
• Lead the business evaluation, configuration, and ongoing optimization of new CRO toolsets, behavioral analytics capabilities, and platform features based on performance data.
• Collaborate cross-functionally with Site Merchandisers, UX/UI, Product, and Marketing teams to translate successful experimentation insights into permanent digital experience improvements.

Requirements

• Experience in digital analytics, customer analytics, conversion rate optimization (CRO), or digital growth marketing within an ecommerce or retail environment.
• Strong command of A/B and multivariate testing methodologies, structured experimentation frameworks, and conversion optimization strategies.
• Deep experience leveraging web analytics tools (such as Google Analytics) and dashboarding platforms (such as Looker) to extract insights, manage performance reporting, and deliver cross-functional share-outs.
• Proven experience conducting keyword research, tracking organic search rankings, and analyzing site visibility and brand presence across search engines and AI/LLM discovery channels.
• Proven ability to combine quantitative customer analytics with qualitative customer feedback to generate data-driven hypotheses and present actionable recommendations to executive stakeholders.
• Strong project management and cross-functional collaboration skills, with a track record of partnering effectively with UX, Marketing, and Product teams.
• High analytical curiosity with a dedicated focus on understanding customer shopping behavior and driving measurable revenue outcomes.

Preferred

• Hands-on experience with CRO and behavioral experimentation platforms.
• Experience auditing and managing customer review platforms (specifically Yotpo), store listing platforms (specifically Yext), customer surveys, and user experience feedback tools.
• Experience with SEO/GEO tracking software, keyword research tools, customer lifetime value (LTV) analysis, and Shopify ecommerce environments.
• A strong interest in fashion apparel, retail, and creating intuitive customer experiences that align with the EVEREVE brand.

Benefits

• Self-Managed PTO: Time off is yours to plan and use as you need it
• Affordable Health Insurance: 80% employer-paid premiums for medical and dental for team members; 50% covered for eligible partners, spouses and dependents
• Parental Leave: Generous paid leave benefits for maternity, paternity and adoption to enjoy time with your growing family
• Flex Spending Accounts: Benefit from pre-tax savings for out-of-pocket healthcare or dependent/daycare costs
• Additional Insurance: Company paid life insurance and short-term disability
• 401k +5% Match:?Contribute to your financial future and receive a 5% company match with immediate vesting upon enrollment
• Fashion Discount: Enjoy a 30% discount on all merchandise purchased in-store or online, excluding Trendsend. EVEREVE team members are also eligible for a 30% discount online and in-store at Jaxen Grey.
• Flexible Work Model: Offers work from home flexibility with 4-day in-office presence to build connection with team members
• Culture of Purpose: Experience a culture of purpose and growth rooted in our HEART Values – Humility, Empathy, Authenticity, Relationship and Tenacity