Responsibilities

• Bring the VAA brand to life. Lead hands-on creative development across digital and print materials, campaigns, presentations, sales tools, recruiting materials and other branded communications.
• Shape our digital experience. Manage and continuously improve VAA's website, including content, functionality, user experience, landing pages and conversion pathways.
• Grow our digital visibility. Develop and execute SEO strategies that improve organic search performance while helping VAA adapt to emerging AI-powered search and answer experiences.
• Turn strategy into creative. Develop creative concepts and assets that support campaigns, service promotions, recruiting and business development.
• Make digital work harder. Use analytics, user behavior and performance data to identify opportunities and continuously improve digital experiences and marketing effectiveness.
• Strengthen our digital ecosystem. Help connect VAA's website, analytics, CRM, marketing automation and other digital tools to create more integrated experiences.
• Improve how we connect internally. Partner with stakeholders to enhance the structure, usability, navigation and overall experience of VAA's SharePoint environment.
• Tell stories visually. Manage and edit photography and video for use across web, social, recruiting, campaigns and other marketing channels.
• Create systems that scale. Develop templates, standards and reusable creative tools that strengthen brand consistency and help marketing work more efficiently.
• Explore what's next. Identify emerging technologies, AI tools, search trends and digital opportunities that can help VAA improve how we market, communicate and grow.

Requirements

• Bachelor's degree in Marketing, Communications, Graphic Design, Digital Media or a related field, or equivalent professional experience
• 8+ years of experience in digital marketing, brand, creative services, digital experience or a related role
• Strong visual design skills with a portfolio demonstrating high-quality creative work across digital and print applications
• Proficiency with Adobe Creative Suite and/or comparable professional creative tools
• Experience managing and optimizing websites through WordPress or a comparable CMS
• Working knowledge of SEO, website UX, digital marketing and conversion optimization best practices
• Experience with website analytics and search performance tools, such as Google Analytics and Google Search Console
• Experience developing and editing photography and video for marketing applications
• Strong organizational and project management skills with the ability to manage multiple priorities
• Ability to translate complex or technical subject matter into clear, engaging visual and digital experiences

Benefits

• Health, dental and vision insurance; life insurance; profit sharing/401(k); discretionary bonus program; paid leave; professional development opportunities; and more.