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VAA

Digital Experience & Brand Manager (Hybrid/Remote)

Plymouth, MN (Hybrid)

$100K/yr – $130K/yrSenior Level8+ years expFull time

Posted 2 weeks ago

Job Summary

Own the end-to-end digital marketing and brand experience for VAA, leading creative development, website strategy, SEO, analytics, and cross-functional collaboration to scale brand impact.

  • Own and evolve digital experiences across web and campaigns
  • Lead creative assets and templates to ensure brand consistency
  • Leverage data and AI tools to optimize performance

Job Description

Responsibilities

  • Bring the VAA brand to life . Lead hands-on creative development across digital and print materials, campaigns, presentations, sales tools, recruiting materials and other branded communications.
  • Shape our digital experience . Manage and continuously improve VAA's website, including content, functionality, user experience, landing pages and conversion pathways.
  • Grow our digital visibility. Develop and execute SEO strategies that improve organic search performance while helping VAA adapt to emerging AI-powered search and answer experiences.
  • Turn strategy into creative. Develop creative concepts and assets that support campaigns, service promotions, recruiting and business development.
  • Make digital work harder. Use analytics, user behavior and performance data to identify opportunities and continuously improve digital experiences and marketing effectiveness.
  • Strengthen our digital ecosystem. Help connect VAA's website, analytics, CRM, marketing automation and other digital tools to create more integrated experiences.
  • Improve how we connect internally. Partner with stakeholders to enhance the structure, usability, navigation and overall experience of VAA's SharePoint environment.
  • Tell stories visually. Manage and edit photography and video for use across web, social, recruiting, campaigns and other marketing channels.
  • Create systems that scale. Develop templates, standards and reusable creative tools that strengthen brand consistency and help marketing work more efficiently.
  • Explore what's next. Identify emerging technologies, AI tools, search trends and digital opportunities that can help VAA improve how we market, communicate and grow.

Requirements

  • Bachelor's degree in Marketing, Communications, Graphic Design, Digital Media or a related field, or equivalent professional experience
  • 8+ years of experience in digital marketing, brand, creative services, digital experience or a related role
  • Strong visual design skills with a portfolio demonstrating high-quality creative work across digital and print applications
  • Proficiency with Adobe Creative Suite and/or comparable professional creative tools
  • Experience managing and optimizing websites through WordPress or a comparable CMS
  • Working knowledge of SEO, website UX, digital marketing and conversion optimization best practices
  • Experience with website analytics and search performance tools, such as Google Analytics and Google Search Console
  • Experience developing and editing photography and video for marketing applications
  • Strong organizational and project management skills with the ability to manage multiple priorities
  • Ability to translate complex or technical subject matter into clear, engaging visual and digital experiences

Preferred

  • Experience in B2B marketing, professional services, architecture, engineering, construction, manufacturing or another technical industry is a plus.

Benefits

  • Health, dental and vision insurance
  • Life insurance
  • Profit sharing/401(k)
  • Discretionary bonus program
  • Paid leave
  • Professional development opportunities
  • and more.
VAA logo

VAA

VAA helpt organisaties binnen de agri- en foodsector om slagvaardiger te worden, te zien hoe ze een belangrijke rol kunnen blijven vervullen in de keten en zo vol vertrouwen de toekomst tegemoet te gaan. Dit doen we met onze IT-oplossingen, die organisaties voorzien van waardevolle inzichten afkomstig uit data. Zodat onze klanten voldoende én gezond voedsel kunnen produceren op een toekomstbestendige manier. We zorgen voor ontsluiting en uitwisseling van data in de keten tússen partijen in die keten. VAA bedenkt, bouwt en implementeert (cloud)oplossingen die data integreren en visualiseren in specifieke kengetallen. Die kunnen wij op maat maken, maar we hebben ook halffabricaten op de plank liggen. We maken applicaties die bedrijfsprocessen ondersteunen en uitvoeren, zoals handelsportalen en API-integratie & managementsystemen. Daarnaast bieden we ook nog licenties, onderhoud en support op alles wat we leveren en leiden we mensen op om aan de slag te gaan met onze oplossingen.

Founded in 1987
’s-Hertogenbosch, North Brabant, NLD
39 employees (1 in marketing)
www.vaa.com

Salaries

Posted range

$100K/yr – $130K/yr

Taken straight from the job posting.

See all VAA salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
665
Traffic Source Mix
Search
32.3%
Direct
43%
Referral
11%
Social
6.1%
Paid
2.6%

Headcount Trend

Current headcount: ~39