Digital Engagement Specialist

Indianapolis, IN (Hybrid)

$50K/yr – $60K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive ACSM’s digital engagement by managing cross-platform social content and analytics to grow a trusted community.

  • Own day-to-day social activity across X, Facebook, Instagram, LinkedIn, YouTube, and emerging channels.
  • Must-have: Hands-on social media experience and strong writing/editing aligned to brand standards.
  • Standout: Data-driven optimization with analytics and cross-functional collaboration.

Job Description

Responsibilities

  • Bring ACSM to Life on Social Media
  • Execute day-to-day social media activity across platforms including X (formerly Twitter), Facebook, Instagram, LinkedIn, YouTube, and emerging channels
  • Draft, schedule, publish, and monitor content that reflects ACSM’s trusted brand voice
  • Engage with our community by monitoring comments, messages, and mentions, escalating issues when needed
  • Stay ahead of trends, platform updates, and best practices
  • Support ACSM Journal Digital Editors to ensure consistency with ACSM standards and branding
  • Develop and curate engaging written and visual content, including short-form video, graphics, and multimedia assets
  • Coordinate with internal subject matter experts and external contributors to source high-quality content
  • Curate and support newsletter content aligned with audience needs and ACSM’s strategic priorities
  • Assist with content distribution across social, email, and other digital channels
  • Assist with digital campaigns promoting ACSM programs, events, products, and services
  • Support email marketing initiatives, including newsletters and campaign-based communications
  • Contribute to paid social and digital advertising efforts through content preparation and performance monitoring
  • Monitor social and digital performance using analytics tools
  • Compile metrics and insights to support reporting and optimization
  • Apply data-driven insights to refine content and engagement strategies
  • Partner with internal teams to support digital engagement and content needs
  • Serve as a staff liaison to committees, partners, and initiatives as assigned
  • Share best practices and provide tactical guidance on effective digital engagement

Requirements

  • Hands-on experience supporting organizational social media efforts
  • Understanding of digital and content marketing principles, including SEO and SEM
  • Ability to communicate effectively with diverse stakeholders while meeting deadlines and brand standards
  • Strong attention to detail and commitment to accuracy
  • Understanding of nonprofit and association environments
  • Proficiency in Microsoft Office and project management tools
  • Excellent writing and editing skills for social and digital platforms
  • Creative, adaptable, and comfortable working in a fast-paced environment
  • Strong organizational and multitasking abilities

Preferred

  • Familiarity with exercise science, health promotion, or sports medicine (preferred)
  • Experience with associations, nonprofits, or science-based organizations is a plus
  • Bachelor’s degree in marketing, communications, journalism, or a related field preferred
  • 2–4 years of professional experience in social media, digital marketing, or related roles
American College of Sports Medicine logo

American College of Sports Medicine

3.8 Glassdoor

The American College of Sports Medicine (ACSM) exists to educate and empower professionals to advance the science and practice of health and human performance.Our members and certified professionals work together to extend and enrich lives through the power of movement.

Founded in 1954
Indianapolis, Indiana, USA
492 employees (19 in marketing)
84% recommend to a friend

Traffic Signals

Monthly Visitors
227.9K
Monthly Google Ads Budget
$22.9K
Traffic Source Mix
Search
55.1%
Direct
35.2%
Referral
7.5%
Social
1.3%
Paid
0.8%

Headcount Trend

Current headcount: ~498

Marketing Team

Marketing Team Size
19 (4% of company)

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