Digital Engagement Associate

Responsibilities

• Gather and document client requirements, objectives, and goals for digital experience and marketing engagements.
• Support Discovery workstreams and lead Story Mapping / Experience Canvas activities; help set up definition workshops.
• Prioritize product and campaign launches, identify milestones, and create and maintain roadmaps in Confluence and epics in Jira.
• Manage day-to-day budgeting, task assignments, and communication between internal teams and clients for assigned accounts.
• Monitor product and campaign KPIs, build and interpret Jira and analytics dashboards, and collaborate with Content Strategy, UX, and Analytics teams to keep messaging and brand consistent across deliverables.
• Identify and help remove roadblocks, internally, with clients, and with third-party vendors, before they put a timeline or budget at risk.
• Guide interdisciplinary teams on Agile and Kanban practices; participate in client calls, take accurate notes, and follow through on action items without needing a reminder.
• Track billable time accurately across multiple client accounts and consistently hit deadlines in a fast-moving agency environment.
• Digital Marketing Execution
• Support the planning, execution, and QA of paid media, email marketing, and SEO campaigns, including budget pacing, list segmentation, and rendering/link/UTM checks.

Requirements

• General client-facing professional experience (agency, in-house, consulting, or a comparable setting), with no requirement to have specialized in a single marketing channel.
• Strong organizational and time management skills, with the ability to manage multiple workstreams and client accounts at once.
• Ability to work with clients to gather and document project requirements and translate them into actionable plans.
• A genuine interest in digital engagement and digital project management, with curiosity about how paid media, email, SEO, and content work together.
• Openness to, and excitement about, working in an AI-forward environment, comfortable using AI tools day to day and eager to keep learning new ones.
• An entrepreneurial spirit, comfortable taking initiative, proposing new approaches, and figuring things out without a fixed playbook.
• Curiosity, comfort with ambiguity, and a drive to succeed, even as priorities shift.
• Excellent oral and written communication skills, both with clients and internal teams, and the ability to explain a technical concept to someone who doesn’t work in marketing.
• A bachelor’s degree in marketing, communications, business, or a similar field (or equivalent work experience).

Preferred

• Experience with Agile and Kanban practices at an agency, product company, or software development shop.
• Familiarity with the Atlassian suite (Jira, Confluence) and collaborative tools such as Miro or Figjam.
• Hands-on experience running or supporting live campaigns in one or more focus areas, such as paid media, email marketing, or SEO.
• Working knowledge of Google Ads and Meta Ads Manager, including how to build a campaign, not just read a report about one.
• Familiarity with GA4 and Google Search Console.
• Comfort with spreadsheets, including pivot tables, lookups, and turning messy exports into a clean report.
• Certifications in Google Ads, Google Analytics (GA4), Meta Blueprint, or HubSpot.
• Hands-on experience with SEO tools such as Semrush, Ahrefs, Screaming Frog, or Moz.
• Hands-on GEO/AEO experience: implementing structured data, building answer-shaped or entity-rich content, prompt-set testing, or citation tracking across ChatGPT, Perplexity, Gemini, or AI Overviews.
• Experience supporting projects for state or local government agencies or organizations in highly regulated industries; ability to obtain a security clearance.

Benefits

• Full-time employees are eligible for comprehensive health and wellness benefits, 401(k) employer contributions and matching, and other benefits.