Responsibilities

• Social-First Strategy & Execution
• Develop and execute integrated social strategies that align with business goals and create new relevance for familiar brands in the Lifestyle space.
• Build tailored digital and social playbooks that combine earned, and organic strategies, ensuring brands show up authentically.
• Stay obsessed with social trends—from TikTok sounds to Instagram aesthetics—and translate memes, moments, and behaviors into meaningful brand activations.
• Collaborate with creative, digital, and media teams to shape platform-specific campaigns that resonate with online audiences.
• Inform influencer marketing efforts, partnering with our influencer team and working with creators who align with the brand and building authentic partnerships.
• Client Leadership
• Serve as day-to-day client lead on all things social, not only answering incoming communications but anticipating needs
• Provide counsel to clients on staying culturally relevant and platform-optimized.
• Be visible to clients, presenting campaign ideas, strategic recommendations, and performance insights in meetings, emails, or on-camera.

Requirements

• 6+ years of experience working in digital and social media, in an agency setting or in-house
• Experience with driving a brand’s social media and content strategy, developing social media strategies and playbooks
• Experience overseeing the social media content production process for a brand, and overseeing creative teams, photoshoots and video shoots with onset experience
• Strong understanding of social media measurement, how to tie results back to client and business goals, and how to merchandize results
• Has experience overseeing influencer marketing programs/campaigns (contracting content creators for UGC-style content, maker content lo-fi reels and collaboration content)
• Has knowledge about the paid social space, but not a must
• Experience managing digital initiatives preferred. Examples include web or app development, chat bots, innovative use of emerging technology, CRM and email marketing
• Strong understanding of how digital and social media fit into the broader marketing mix
• Excellent written, verbal communication and presentation skills
• Excels at client service and providing strategic, thoughtful counsel

Benefits

• A workplace that’s alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Additional Perks: Family Leave, Well-Being Programs, & Commuter Benefits