Digital Copywriting Specialist

Responsibilities

• Create engaging and persuasive short and long-form marketing copy for various B2B channels, including email campaigns, web pages, social media posts, blog articles, video scripts, digital ads, collateral, and executive/internal decks.
• Translate product features and customer proof into compelling narratives, headlines, and CTAs that resonate with target audiences and support business goals.
• Interview subject matter experts and customers to develop authentic content and quickly become an expert on our product and position in the market to further establish our voice in the industry.
• Develop, execute, and analyze email marketing campaigns in HubSpot to nurture leads, promote our product, and drive engagement. Monitor performance metrics and conduct A/B tests to optimize campaigns for higher open rates, click-through rates, and conversions.
• Use your SEO, GEO, and AEO skills to enhance our online visibility and search engine rankings. Conduct keyword research to identify valuable opportunities and optimize content to attract organic traffic.
• Partner with the Copy Lead to drive campaign messaging from concept to rollout, own campaign streams, and build multi-asset content packs that maintain consistent brand voice.
• Establish and maintain style guides, templates, and tone governance to ensure brand alignment across all channels.
• Measure copy impact with analytics and iterate quickly based on data insights.
• Mentor partners on voice and copy structure, bringing your mastery of rhythm, headlines, and CTAs to elevate the team's work.

Requirements

• 5+ years of professional copywriting or content marketing experience
• Strong analytical skills with ability to interpret campaign metrics and translate data into actionable insights
• Portfolio demonstrating versatility across formats: short-form social, long-form thought leadership, technical product copy, and executive communications
• Self-starter who knows when to execute independently and when to seek input
• Detail-oriented copyeditor who delivers polished work with swift turnaround
• Comfortable working in fast-paced environments with competing priorities

Preferred

• B2B SaaS or fintech background strongly preferred

Benefits

• We also have excellent benefits, including competitive pay, plenty of PTO, health care, 401K matching, and fun employee outings.