Responsibilities

• Assist in creating compelling digital content for websites, social media channels, and email campaigns using tools like Adobe Creative Suite and content management systems.
• Support website management tasks on platforms such as WordPress and ensure content is up-to-date, accurate, and optimized for SEO using SEO tools and keyword research strategies.
• Contribute to the setup and monitoring of digital marketing campaigns across channels including Google Ads, Facebook Advertising, and SEM (Search Engine Marketing).
• Help analyze web analytics reports with Google Analytics, Google Tag Manager, and web analytics reporting tools to measure campaign performance and identify opportunities for conversion optimization.
• Collaborate on social media management efforts by scheduling posts, managing advertising campaigns, and engaging with audiences through social media advertising campaigns.
• Support the implementation of marketing automation strategies to streamline email marketing efforts and nurture leads effectively.
• Assist in technical website tasks such as basic HTML, CSS editing, and JavaScript adjustments to improve site functionality and user experience.
• Participate in keyword research, copywriting for digital content, and graphic design projects to enhance overall digital presence.
• Contribute to performance marketing initiatives by supporting paid search marketing efforts and e-commerce strategies aimed at increasing online sales.