Responsibilities

• Content Strategy and Execution Lead the development, maintenance, and execution of a consumer-first, SEO-focused content strategy to support digital experience.
• Collaborate with service line marketing team to develop an annual content calendar in alignment with key organizational needs.
• Develop, define and evolve content strategies that support user journeys and brand positioning.
• Engage the creative services team to carry out the timely execution of content strategy deliverables
• Integrate website and app content strategies with the annual marketing plan, ensuring alignment with broader brand objectives and service line marketing campaigns.
• Collaboration and Stakeholder Engagement Partner with internal, cross-departmental stakeholders to maximize efficacy in content creation and content utilization across the digital ecosystem.
• Provide training and guidance to team members and stakeholders on content strategies, processes, and best practices.
• Collaborate with marketing leadership and service line marketing teams to integrate campaigns and promotions into digital content while adhering to established standards and protocols.
• Platform Management and Optimization Partner in the monitoring of digital performance metrics and provide actionable recommendations to improve user experience and engagement.
• Conduct regular quality assurance (QA) testing to identify and address issues related to consumer journey pathways through a content lens.

Requirements

• Required Minimum Education: Bachelors Communications Studies/Speech Communication and Rhetoric-Preferred or Bachelors Digital Communications and Media/Multimedia-Preferred or Bachelors Marketing-Preferred or Bachelors Other / Related Field 5 years additional - Additional years of relevant work experience and/or other specialized training can be used in lieu of minimum education requirement.
• Required Minimum License(s) and Certification(s): All certifications are required upon hire unless otherwise stated. Additional License(s) and Certification(s):
• Required Minimum Experience: Minimum 5 years in digital content management, preferably in healthcare or a related industry. Required Minimum 3 years in leadership or supervisory capacity, preferably in a healthcare, corporate, or agency setting
• Required Minimum Skills: Demonstrated expertise in content management systems (e.g., Sitecore, WordPress), email platforms (e.g., Salesforce Marketing Cloud), and analytics tools (e.g., Google Analytics, Adobe Analytics). High Strong knowledge of SEO/SEM principles, UX writing, and digital/multimedia storytelling and production. High Excellent project management and organizational skills with the ability to manage multiple priorities in a fast-paced environment. High Ability to work collaboratively and transparently with a diverse team. High Proficiency with Adobe Creative Suite, Microsoft Office, and collaboration tools such as Wrike, Asana or Trello. High Possesses critical thinking and analytical skills. High