Drive multi-platform social strategy for PFL’s MMA properties, shaping platform roles and episodic content to grow a global fanbase.

• Develop and execute the overall social content strategy across key platforms including Instagram, TikTok, YouTube, X, and Facebook
• Define the strategic role of each platform within the PFL ecosystem (discovery, storytelling, distribution, engagement)
• Identify emerging platform trends, content formats, and cultural moments relevant to the MMA audience
• Create scalable social frameworks that support fight promotion, fighter storytelling, and brand growth
• Develop repeatable social content franchises designed to build audience familiarity and engagement
• Identify opportunities to highlight fighter personalities, rivalries, and storylines through episodic content
• Partner with creative and production teams to develop new formats and visual identities for recurring content series
• Ensure content concepts are scalable across events and seasons
• Work closely with the creative, production, and social publishing teams to translate strategy into execution
• Provide strategic briefs for new content initiatives, social series, and fighter-driven storytelling