Responsibilities

• Social Strategy & Execution: Drive TikTok and Instagram reach and engagement through content that simplifies decisions, highlights product tradeoffs and delivers clear, actionable value to a high-intent audience.
• Independently produce 4-5 vertical video and graphics weekly, programming and posting in-feed across both platforms.
• Create daily content for our Instagram story series, translating social first and editorial pieces into high-performing posts.
• Maintain a forward‑looking content calendar in partnership with the Social Lead.
• Continuously test and refine hooks, captions, thumbnails, and structure to improve performance.
• Creative Development & Pitching: Proactively pitch a steady stream of new content ideas, product angles, and franchise concepts that directly support Underscored’s brand and KPI goals.
• Own and spot timely content opportunities, quickly turning them into relevant social content.
• Cross‑Functional Collaboration: Partner with editorial teams to turn articles and reviews into clear, social-first concepts that preserve the integrity of our testing, expertise and recommendations while making them engaging and immediately informative.
• Data & Reporting: Monitor shifts in design, audio, editing styles, creator strategies, and platform trends, then share clear insights and next steps with the team.
• Track and analyze monthly performance metrics, turning data into actionable recommendations that inform future content and strategy.

Requirements

• Content Background: 3+ years of experience independently ideating, creating, publishing, and optimizing social-first content across Instagram, TikTok, or other digital platforms.
• Strategic Thinking & Pitching: Ability to connect creative concepts to KPI goals and articulate why an idea will perform, using data, insights, or past results.
• Audience Intent Awareness: Strong understanding of high-intent, utility-driven audiences and an ability to create content aimed at driving action and supporting decision-making rather than passive consumption.
• Proactive problem‑solving: Instinct to explore solutions independently before seeking guidance. Approach challenges with a solutions‑first mindset, thinking through questions and possible answers or paths toward resolution.
• Adaptability & Ownership: Self‑starter attitude; able to anticipate needs, solve problems proactively, and pivot quickly when priorities shift.
• Independent Content Creation: Comfortable producing vertical video and social-first content independently, from ideation to scheduling. Confident adapting to platform best practices and shifts in strategy.
• Copywriting: Strong ability to craft platform-specific hooks, captions and framing that quickly communicate value, differentiate options and guide users toward clearer understanding.
• Trend Monitoring: Ability to identify early platform trends and translate them into actionable and relevant content ideas.
• Data Analysis: Comfort reviewing analytics, diagnosing performance, and turning data into clear recommendations.
• Proficient in Adobe Premiere, Canva, Microsoft Office and various social scheduling tools (Dash Social, Sprout Social).

Benefits

• health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.