Responsibilities

• Monitor content performance metrics and use data to guide decision-making.
• Develop audience-centered, digital-first content that enhances the user experience.
• Support student enrollment goals through strategic content creation.
• Ensure all content reflects and strengthens the institution’s brand voice.
• Collaborate with cross-functional teams to deliver engaging, high-value content.
• Drive user engagement, conversion, and long-term audience growth.
• Analyze web analytics and user insights to identify opportunities for improvement.
• Optimize content performance through continuous testing and refinement.
• Translate data and user behavior trends into actionable strategic recommendations.
• Contribute to marketing strategy as a key member of the marketing team.

Requirements

• Bachelor’s degree in digital marketing, Communications, or a related field required.
• Experience: Must have moderate experience as a designer, multimedia designer including the following
• Digital content in Higher Education
• Working with Clients

Preferred

• Special Qualifications: Submitting Portfolios encouraged when applying and will be required upon phone interview.

Benefits

• Generous Time Off: Enjoy 22 vacation days, 10 sick days, paid parental leave, 13 recognized holidays, and provisions for bereavement, jury duty, and FAMLI Leave.
• Robust Health Coverage: Our comprehensive medical plans cover preventative care at no cost, including a yearly mental health visit. Plus, benefit from affordable dental, vision plans, and competitive prescription drug prices.
• Financial & Retirement Benefits: Take advantage of our health savings, flexible spending accounts, and life and disability insurance. Plan for your future with our retirement options.
• Further Your Education: Avail twelve (12) waived credits per academic year for courses at any CU campus. We invest in your educational and professional growth.
• Wellness & More: From wellness programs aimed at achieving your best self to various additional benefits through CU Advantage, we prioritize well-being and holistic development.