Responsibilities

• Own and evolve the company's brand architecture, positioning, and identity system.
• Develop and maintain brand standards, governance frameworks, templates, and brand enablement across the organization.
• Ensure consistent application of brand identity, messaging, and visual standards across all external touchpoints.
• Act as the steward of the corporate brand, driving alignment across functions, regions, and business units.
• Develop and execute the company's external content strategy across owned, earned, and shared channels, in service of the corporate narrative and priorities set by the Director, Corporate Marketing, building those channels and programs as required.
• Translate corporate messaging frameworks — owned by the Director, Corporate Marketing — into narrative platforms and strategic storytelling themes for brand and content programs.
• Create compelling content that strengthens brand awareness, market differentiation, and stakeholder engagement, and drive continuous improvement in channel effectiveness and engagement.
• Establish content governance, editorial planning, and performance measurement frameworks, and identify opportunities to elevate executive and corporate narratives through integrated content programs.
• Champion the adoption of AI-enabled tools and workflows across brand and content programs, treating new technology as a lever for speed, quality, and scale rather than a risk to manage.
• Partner closely with the Marketing Services team, who own creative and content execution, to embed new tools, technologies, and automated workflows directly into day-to-day brand production without proportional growth in headcount or spend.

Requirements

• Significant, demonstrable experience in driving brand strategy, content marketing, corporate marketing, corporate communications, or related disciplines in a B2B environment.
• Proven experience developing and managing corporate brands within growth-stage, global, or enterprise organizations.
• Demonstrated success building content strategies and external engagement programs that support business objectives.
• Experience effectively partnering with senior executives and cross-functional stakeholders.
• Strong understanding of corporate messaging, reputation management, and stakeholder communications.
• Exceptional writing, storytelling, and editorial leadership skills.
• Experience supporting organizations through major corporate milestones and business transformation initiatives.
• Experience managing agencies, creative vendors, and distributed teams.
• Hands-on experience using AI-enabled tools and automation to scale content or brand programs, and a track record of driving that adoption within a team.

Preferred

• Experience in manufacturing, industrials, or product-driven sector.
• Familiarity with executive communications environments.
• High-growth company experience.