Responsibilities

• Lead development and execution of brand positioning, the launch narrative, and the claims strategy across label scenarios, grounded in approved evidence and cross-functional input.
• Define HCP audience segmentation and engagement strategy for the specialist and referring-clinician universe.
• Lead agency-of-record direction for branded workstreams; own the branded asset development pipeline through MLR review so a complete launch system is approved and staged before action-date decisions.
• Build the product and HCP digital experience — websites, CRM programs, and media plans — developed and held unpublished until approval and final labeling.
• Develop field launch tools and readiness materials for the account team in advance of deployment.
• Lead development of annual brand planning, budget recommendation, and agency direction; lead HCP promotion and coordinated execution across web, email, media, congress, and field channels.
• Update messaging as data and the label evolve; improve performance using channel and engagement analytics.
• Partner with the TLL team and Account Managers to incorporate field insights into branded HCP strategy, prepare the field for launch, and support approved branded execution following approval.
• Partner with the Director, Market Development & Patient Journey, who serves as the primary marketing liaison to the Omnichannel Business Partner, to translate branded HCP priorities into integrated channel plans, data and technology requirements, execution roadmaps, and performance measures. Retain accountability for branded HCP strategy, content, channel decisions, budget, and performance.
• Co-lead the advertising Agency of Record relationship with the Director, Market Development & Patient Journey, including integrated planning, shared ways of working, scope coordination, and agency performance. Serve as the accountable marketing lead for branded HCP agency briefs, budgets, and deliverables; the Market Development Director remains accountable for unbranded market development and disease education and, following approval, branded patient and caregiver agency work.

Requirements

• 10–12 years of commercial experience in the US pharmaceutical industry, with expertise in HCP marketing, new product launches, access, and market analysis.
• Strong leadership with exceptional communication, presentation, and business partnering abilities; MBA or relevant graduate degree preferred.
• Prior rare disease commercialization experience required; neurology, neuromuscular, or genetically defined population experience strongly preferred.
• Demonstrated pre-launch and launch leadership, including brand building in advance of approval and within pre-approval promotional boundaries.
• Demonstrated success developing and executing marketing strategy, agency management, market research, and forecasting.
• Up to 30% travel based on business needs.

Benefits

• Company benefits: Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits.