Digital Content Specialist

Los Angeles, CA (Hybrid)

$60K/yr – $70K/yrMid Level3+ years expInternship

Posted 4 months ago

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Job Summary

Drive digital content strategy and production for multiple client accounts, with cross-functional collaboration and coaching.

  • Own the development and production of digital content across multiple accounts.
  • Must-have: 3–5 years in digital communications with social content creation.
  • Standout: Experience coordinating cross-functional teams and training staff.

Job Description

Responsibilities

  • Work on account teams for multiple clients, including leading more complex digital content projects with the support of the account lead
  • Anticipate client needs, as well as internal team needs, on a daily basis
  • Contribute to the development of digital content strategies for account teams, support progress towards key metrics and broader campaign goals, utilizing innovative tactics that drive high engagement and move people to action
  • Develop content calendars and manage the production of content for a variety of digital channels, with a strong focus on social media
  • Communicate regularly with clients on status, timeline, budget, deliverables, campaign performance, and competitive intelligence analysis
  • Manage third-party vendors as needed, including website development, freelance designers, advertisers, and video production teams
  • Help build client capacity through training on digital tools and trends
  • Develop training for RALLY internal staff on digital tools and best practices
  • Support business development, draft proposals, and participate in pitch meetings as needed
  • Monitor digital and cultural trends, current events, and mobilization opportunities across accounts

Requirements

  • 3–5 years of experience in digital communications, social media content creation, or a related field
  • Strong writing, editing, and verbal communication skills
  • Proven ability to thrive in a fast-paced, collaborative agency or client-service environment
  • Experience developing and managing social media content and strategy across platforms, including writing, visual content creation, scheduling, publishing, and community management
  • Proficiency with tools such as Google Workspace, Canva or Adobe Express, Microsoft Office Suite, and other web-based platforms
  • Familiarity with TikTok, Instagram Reels, Snapchat, YouTube, or Twitch—and an understanding of what content performs well on each
  • Ability to analyze performance metrics and apply insights to strengthen campaigns
  • Familiarity with large language models (LLMs) and generative AI tools, including their use for content creation and editing with high standards of clarity and accuracy
  • Strong organizational skills and the ability to manage multiple projects and deadlines simultaneously
  • Ability to translate complex issues into engaging, accessible digital content

Preferred

  • Experience in influencer marketing, coalition engagement, or training others in digital communications
  • A background in issue advocacy or experience using digital tools to advance progressive causes

Benefits

  • Competitive salary + generous commissions
  • Flexible time off policy
  • Two months each year of remote work flexibility (July and December)
  • Twelve paid holidays, including Juneteenth and Indigenous Peoples’ Day
  • One week of paid time off between Christmas and New Year’s Day
  • One-month paid sabbatical after seven years at RALLY
  • 401(k) plan
  • Generous health, dental, and vision benefits
  • Transportation and technology stipends

We Are RALLY

RALLY is an advocacy agency. Our entire business model – from our craft to our culture to the clients we partner with – is designed to drive progress around complex political, cultural, and social challenges. No matter the issue, we believe there’s always a unique path forward. It’s just a matter of finding it or creating it.We have, to date, had the honor of partnering with organizations like March for Our Lives, Climate Works, Black Lives Matter, Earth Justice, Native Americans in Philanthropy, National LQBTQ+ Taskforce, and more than 300 other change-making organizations.@BCorporation Certified.LA | SF | SEA | NYC

Founded in 2013
Los Angeles, California, USA
79 employees (16 in marketing)

Traffic Signals

Monthly Visitors
3.3K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.9%
Social
17.2%
Paid
1.5%

Headcount Trend

Current headcount: ~79

Marketing Team

Marketing Team Size
10 (13% of company)
Marketing Roles Posted (Last 30 Days)
1