Responsibilities

• Write, edit, and optimize email campaigns to drive engagement, ticket sales, membership growth, and donor support.
• Draft social media content for Instagram, Facebook, Threads, X, and LinkedIn to expand reach and build engagement.
• Maintain and update website content, including exhibition pages, program listings, news updates, and donor/member information.
• Produce blog posts highlighting exhibitions, artists, programs, and behind-the-scenes stories.
• Monitor and analyze performance metrics across email, web, and social channels; use data insights to refine messaging.
• Assist with A/B testing for subject lines, ad copy, and messaging to improve effectiveness.
• Provide copywriting support for advertising campaigns (digital, print, radio, outdoor) and other materials, as needed.
• Maintain consistency of tone, voice, and brand messaging across all platforms.
• Support museum visibility by assisting with copywriting and content needs for events, community programs, and cross-institutional projects.
• Assist with staffing on-site and off-site museum and community events and programs.

Requirements

• Bachelor’s degree in communications, journalism, marketing, English, or related field.
• Minimum 5 years of professional experience in copywriting, content creation, or digital marketing.
• Strong writing, storytelling, editing, and proofreading skills with high attention to detail.
• Experience in email, social media, and website marketing using a variety of digital platforms.
• Ability to adapt writing for multiple platforms and audiences.
• Familiarity with digital content best practices.
• Work samples are required.

Preferred

• Experience in museums, cultural institutions, nonprofits, or higher education.
• High degree of proficiency with digital tools and platforms.
• Google Analytics certification.

Benefits

• Benefits-eligible Blanton Museum of Art staff enjoy the same competitive benefits, programs and services available to University of Texas at Austin employees. Blanton staff has access to complimentary admission to the museum, selected museum events, and a 20% discount at the Museum Store.