Digital Content Specialist

Joliet, IL (On-site)

Salary Not AvailableFull time

Posted 5 months ago

Job Description

Essential Duties & Responsibilities
Social Media Management
  • Execute day-to-day content across priority platforms including Facebook, Instagram and LinkedIn
  • Utilize social media scheduling tools to create and schedule engaging posts aligned with institutional priorities and campaigns
  • Produce short-form video content and branded graphics to increase profile and engagement
  • Monitor platform performance and recommend content adjustments based on insights
  • Take photos or provide live social media coverage for select campus events (some evenings/weekends required)
Content Development & Storytelling
  • Develop compelling student and alumni stories that highlight outcomes and campus experience
  • Support multimedia content creation, including photography and video editing (as needed)
  • Ensure all content reflects a student-friendly, energetic, and mission-aligned brand voice
  • Plan and manage content calendars
Website Content (WordPress)
  • Write, edit, and update website content to ensure accuracy, consistency, clarity, and alignment with brand voice
  • Support the development of high-impact pages, including content related to academic programs, athletic department activities, admissions, and event promotions
  • Collaborate with campus partners to gather content and maintain up-to-date information
  • Apply SEO best practices to improve visibility and user experience
Analytics & Optimization
  • Track and report on engagement metrics using tools such as Google Analytics and native social media insights
  • Use data to inform content improvements and optimize performance over time
Essential Duties & Responsibilities
Social Media Management
  • Execute day-to-day content across priority platforms including Facebook, Instagram and LinkedIn
  • Utilize social media scheduling tools to create and schedule engaging posts aligned with institutional priorities and campaigns
  • Produce short-form video content and branded graphics to increase profile and engagement
  • Monitor platform performance and recommend content adjustments based on insights
  • Take photos or provide live social media coverage for select campus events (some evenings/weekends required)
Content Development & Storytelling
  • Develop compelling student and alumni stories that highlight outcomes and campus experience
  • Support multimedia content creation, including photography and video editing (as needed)
  • Ensure all content reflects a student-friendly, energetic, and mission-aligned brand voice
  • Plan and manage content calendars
Website Content (WordPress)
  • Write, edit, and update website content to ensure accuracy, consistency, clarity, and alignment with brand voice
  • Support the development of high-impact pages, including content related to academic programs, athletic department activities, admissions, and event promotions
  • Collaborate with campus partners to gather content and maintain up-to-date information
  • Apply SEO best practices to improve visibility and user experience
Analytics & Optimization
  • Track and report on engagement metrics using tools such as Google Analytics and native social media insights
  • Use data to inform content improvements and optimize performance over time
University of St. Francis logo

University of St. Francis

The University of St. Francis in Joliet, Illinois serves nearly 4,000 students nationwide, offering undergraduate, graduate, doctoral and certificate programs in the arts and sciences, business, education, nursing, health care and social work. USF operates three campuses in the Joliet area with a shuttle service running between them, and also serves students at a campus in Albuquerque, New Mexico. There are 51,000 St. Francis alumni across the globe.

Founded in 1920
Joliet, Illinois, USA
722 employees (33 in marketing)
University of St. Francis logo

Digital Content Specialist

University of St. Francis · Joliet, IL · On-site