Essential Duties & Responsibilities
Social Media Management
- Execute day-to-day content across priority platforms including Facebook, Instagram and LinkedIn
- Utilize social media scheduling tools to create and schedule engaging posts aligned with institutional priorities and campaigns
- Produce short-form video content and branded graphics to increase profile and engagement
- Monitor platform performance and recommend content adjustments based on insights
- Take photos or provide live social media coverage for select campus events (some evenings/weekends required)
Content Development & Storytelling
- Develop compelling student and alumni stories that highlight outcomes and campus experience
- Support multimedia content creation, including photography and video editing (as needed)
- Ensure all content reflects a student-friendly, energetic, and mission-aligned brand voice
- Plan and manage content calendars
Website Content (WordPress)
- Write, edit, and update website content to ensure accuracy, consistency, clarity, and alignment with brand voice
- Support the development of high-impact pages, including content related to academic programs, athletic department activities, admissions, and event promotions
- Collaborate with campus partners to gather content and maintain up-to-date information
- Apply SEO best practices to improve visibility and user experience
Analytics & Optimization
- Track and report on engagement metrics using tools such as Google Analytics and native social media insights
- Use data to inform content improvements and optimize performance over time
Essential Duties & Responsibilities
Social Media Management
- Execute day-to-day content across priority platforms including Facebook, Instagram and LinkedIn
- Utilize social media scheduling tools to create and schedule engaging posts aligned with institutional priorities and campaigns
- Produce short-form video content and branded graphics to increase profile and engagement
- Monitor platform performance and recommend content adjustments based on insights
- Take photos or provide live social media coverage for select campus events (some evenings/weekends required)
Content Development & Storytelling
- Develop compelling student and alumni stories that highlight outcomes and campus experience
- Support multimedia content creation, including photography and video editing (as needed)
- Ensure all content reflects a student-friendly, energetic, and mission-aligned brand voice
- Plan and manage content calendars
Website Content (WordPress)
- Write, edit, and update website content to ensure accuracy, consistency, clarity, and alignment with brand voice
- Support the development of high-impact pages, including content related to academic programs, athletic department activities, admissions, and event promotions
- Collaborate with campus partners to gather content and maintain up-to-date information
- Apply SEO best practices to improve visibility and user experience
Analytics & Optimization
- Track and report on engagement metrics using tools such as Google Analytics and native social media insights
- Use data to inform content improvements and optimize performance over time