Digital Content Specialist

Nashville, TN (Unknown)

Salary Not AvailableMid LevelFull time

Posted 6 weeks ago

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Job Summary

Own and execute short-form content creation for an artist, translating culture moments into viral formats across TikTok, Reels, and Shorts while coordinating shoots, edits, and cross-functionally with Creative and Marketing teams.

  • Own end-to-end short-form concept to post cycle across social platforms.
  • Coordinate with Creative & Digital leads to storyboard and shoot, ensuring authentic storytelling and brand fit.
  • Manage production timelines, budgets, and asset organization while maintaining platform-specific optimization.

Job Description

Responsibilities

  • Ideate, Test, Shoot & Edit high-level engaging short-form content.
  • Shoot and edit mobile-native short-form content (TikTok, Reels, Shorts) optimized for speed and virality.
  • Create proposed shot lists for shoots with the ability to pitch ideas to the team, management, and the artist.
  • Ability to tap into wider creative worlds with Creative & Digital leads, to build out compelling story-telling through content.
  • Ideate, test, and execute short-form viral concepts aligned with artist voice and cultural trends.
  • Translate cultural moments, and trending formats into content that authentically represents the artist.
  • Build and maintain strong relationships with internal and external stakeholders.
  • Work cross-functionally with internal teams (Creative, Marketing, Digital) to align content with strategic goals.
  • Ensure all content is artist-appropriate, culturally relevant, creatively excellent, and optimized for each platform.
  • Stay connected to the wider creative landscape, bringing in new talent, ideas, and formats.

Requirements

  • Proven track record of creating highly engaging short-form content across TikTok, Reels, and Shorts measured by vitality or high engagement rates
  • Hands-on editing ability in mobile apps (CapCut, Edits, Splice) in addition to Adobe Suite
  • Strong instincts for cultural timing, humor, and trends that spark conversation online
  • Passion for music, pop culture, and visual storytelling
  • Experience in content production, commissioning within music, media, or culture
  • Experience managing creatives and multiple projects simultaneously
  • Strong organizational skills and meticulous attention to detail
  • Confidence in managing production budgets and timelines
  • Deep knowledge of all social platforms and an understanding of how content performs across them
  • Awareness of lighting, framing, and composition in video and photography

Preferred

  • A collaborative, team-first mindset with a solutions-driven approach
  • Working knowledge of Adobe Suite
  • Ability to creatively interpret briefs and oversee execution to a high standard
  • Deep knowledge of all social platforms and an understanding of how content performs across them
  • Confidence in managing production budgets and timelines
  • Experience in content production, commissioning within music, media, or culture
  • Experience managing creatives and multiple projects simultaneously
  • Hands-on editing ability in mobile apps (CapCut, Edits, Splice) in addition to Adobe Suite
  • Proven track record of creating highly engaging short-form content across TikTok, Reels, and Shorts measured by vitality or high engagement rates
  • Willingness to travel and work evenings/weekends as needed for shoots
  • Tap into wider creative worlds with Creative & Digital leads, to build out compelling story-telling through content
  • Strong organizational skills and meticulous attention to detail
  • Capability to shoot with both a DSLR and an iPhone depending on the nature of the content
  • Ability to tap into wider creative worlds with Creative & Digital leads, to build out compelling story-telling through content

Benefits

  • Comprehensive medical, dental, and vision coverage
  • Including 100% coverage for out-patient in-network mental health services
  • Fertility coverage for eligible medical plan participants
  • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
  • Student Loan Repayment Assistance and Tuition Reimbursement
  • 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
  • A variety of ways to prioritize much-needed time away from work including: Flexible Paid Time Off (PTO) for exempt employees, 3-weeks PTO for non-exempt employees, 2-weeks paid Winter Break, 10 Company Holidays (including Juneteenth and Wellbeing Day), Summer Fridays
  • Generous paid parental leave for every type of parent

Universal Music Group

3.7 Glassdoor

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group's labels include A&M Records, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, EMI Records Nashville, Fonovisa, Geffen Records, Harvest, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Label Group, Virgin Records, Virgin EMI Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Universal Music Group is a Vivendi company. Find out more at: http://www.universalmusic.com.View our current career opportunities at: http://www.umusiccareers.com

Founded in 1934
Santa Monica, California, USA
19K employees (8,504 in marketing)
65% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
352.6K
Traffic Source Mix
Search
55.2%
Direct
34%
Referral
6.9%
Social
3.5%
Paid
0.4%

Headcount Trend

Current headcount: ~18.7K

Marketing Team

Marketing Team Size
2,960 (16% of company)
Marketing Roles Posted (Last 30 Days)
11

Funding

Total Funding
$8.6B
Last Raise
Post IPO Debt, 3 years ago

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