Digital Content Specialist

Responsibilities

• Develop and maintain an editorial calendar aligned with institutional priorities, recruitment objectives, academic programs, College initiatives, and campus life.
• Work with departments and campus partners to identify timely, relevant stories, and turn longer-form material into content suited to each platform.
• Manage institutional social media accounts, publish content, respond to comments and messages, and coordinate with sub-account owners to support a cohesive brand presence.
• Interview, write, and produce news items, profiles, and other digital editorial content.
• Serve as the primary photographer and videographer for day-to-day institutional storytelling, documenting students, faculty, alumni, studios, exhibitions, events, partnerships, and creative processes.
• Create short-form video and photography, maintain an organized digital asset repository and permission records, and coordinate external production resources for larger projects when needed.
• Monitor channel performance, prepare regular reports, and recommend content improvements and platform-specific tests.
• Follow emerging technologies and social media trends, proposing experiments that strengthen digital storytelling.
• Help establish the student Content Creator Studio; assign stories, train and mentor student creators, set workflows and production standards, and review student work for accuracy and alignment with institutional expectations.
• Support students in building portfolios and transferable professional skills.

Requirements

• A bachelor’s degree or an equivalent combination of education, training, and relevant experience is required.
• Three or more years of related professional experience in digital content creation, social media, communications, or marketing is preferred.
• Qualified candidates will bring experience planning, producing, editing, and publishing original photography, video, and written content; managing organizational social accounts and editorial calendars; and using performance data to inform content decisions.
• Strong writing, interviewing, editing, and visual storytelling skills are essential, along with the ability to adapt content for different audiences and platforms while maintaining a consistent institutional voice.
• Candidates should be comfortable using digital cameras, smartphones, microphones, photo and video editing software, and relevant content-production tools.
• Additional qualifications include knowledge of social publishing, audience engagement, analytics, and content testing; an understanding of accessibility practices such as captions and alternative text; and sound judgment when handling permissions, sensitive information, and online interactions.
• Strong organization, project management, collaboration, and time management skills are important.
• Experience mentoring, supervising, or providing editorial feedback to students or other contributors is preferred.

Benefits

• The position includes a comprehensive benefits package with health, dental, and retirement benefits, along with a generous paid time off allotment.