Responsibilities

• The Digital Content Specialist is responsible for the day-to-day production of digital content for UToledo Health on behalf of the Office of University Marketing and Communications.
• The role creates high-quality digital content focused on promoting the institution’s clinical operations and contributing to new patient acquisition, patient retention and education, reputation management, and brand awareness and affinity.
• The specialist will work with various marketing team members to produce impactful content.
• This often includes scripting, pre-production planning, recording and editing digital video and audio.
• Under the direction of the Director for Digital Media, the Digital Content Specialist will assist with the organic social media strategy of the University and UToledo Health, including University of Toledo Medical Center and affiliated clinics.
• In addition, the Digital Content Specialist will often lead the creation of written content, video, podcasts, websites, email and other marketing materials.
• The Digital Content Specialist must have the discretion and discipline to respond professionally in various media often filled with emotion and stress. They must know when to elevate an issue on social media to UToledo leaders for a response and, under the direction of the Director for Digital Media, provide UToledo officials advice on the best ways to engage in social media conversations.